| | | B2BMarketingSmarts | | | | 4 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS JANUARY 25, 2012 B2B marketing and sales is still about people. Paul Mosenson, President of NuSpark Marketing, is a very handy colleague to have. As a content aficionado, he frequently forwards valuable B2B marketing info that I might miss seeing otherwise. Recently he sent me a copy of a report from 2009 loaded with interesting insight into the behavior of business buyers. The 202 pages in [.] B2B marketing and sales is still about people. is a post from: B2BMarketingSmarts. Lead Handling and Nurturing Sales and Marketing B2B Marketing Sales | B2BMARKETINGSMARTS JANUARY 11, 2012 Two B2B marketing rules that cross all forms of communication. After back-and-forth email discussion with a client today about subject lines on a particular email, I got to thinking about how what I was saying applied to all types of B2B communications. The fact is, we want to be effective communicators whether the platform is an email, letter, PowerPoint presentation, Website, post card, brochure or [.] Two B2B marketing rules that cross all forms of communication. is a post from: B2BMarketingSmarts. B2B Direct Mail Marketing B2B Email Marketing B2B Marketing Best Practices B2B Marketing Messaging Web Site Copy Marketing Best Practices | | | | | |
| B2BMARKETINGSMARTS JANUARY 17, 2012 The final answer to a big B2B marketing content question. In business, I have grown up in a direct marketing world, where a response to an offer is the goal of every B2B marketing campaign. So the concept of giving any offer away free was a big leap for me to accept. This new concept of giving some content away free vs. requiring contact info [.] The final answer to a big B2B marketing content question. is a post from: B2BMarketingSmarts. B2B Content B2B Marketing Content Lead Handling and Nurturing | B2BMARKETINGSMARTS JANUARY 3, 2012 B2B marketing tip: Targeting prospects on your Web site All smart marketers agree that reaching the right people with their B2B marketing message and content offer makes the biggest difference in the success of marketing efforts. Sending the wrong message to the right market, or the right message to the wrong market, is a complete waste of money. That’s why automated lead nurturing is [.] B2B marketing tip: Targeting prospects on your Web site is a post from: B2BMarketingSmarts. B2B Marketing Best Practices Web Site Copy Targeting Web site best practices | |
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