Wed.Jun 29, 2011

Trending Sources

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

My First Award!

Content Marketing for BI

I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). APEX 2011 is the 23rd annual awards program put on by Communications Concepts recognizing excellence in publications work by professional communicators.

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Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It respects its audience.

7 Personality Traits of Top Salespeople – from Harvard Business Review

Fearless Competitor

Love this article in Harvard Business Review, as the author, Steve W. Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Business Readiness: 5 Questions for IT Executives

Leader Networks

Within the IT department at some firms, the social media pendulum swings to extremes. Companies are either busy banning all forms of social media usage or getting drunk at the social media party and allowing any and all forms of social media tools and behaviors to proliferate within their organizations. Does the list of approved social tools include an appropriate range of capabilities?

Savvy Speaks: Social Media Day 2011

Savvy B2B Marketing

Thursday, June 30 th is the second annual Social Media Day. According to Mashable.com, “the global event is a celebration of the technological advancements that enable everyone to connect with real-time information, communicate from miles apart and have their voices be heard.” Stephanie. The rewards of being open far outweigh the "risks." " Jamie. just a human being.

What’s the best book on B2B marketing?

Fearless Competitor

Let’s have some fun. A lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind. Please select which of these B2B marketing books is best. We’ll share the results with our readers in a couple of weeks. View This Poll customer surveys. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. To learn more about Jeff, please click on Who is the Fearless Competitor? Paul Dunay, Buzz Marketing for Technology.

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Who Do B2B Buyers Trust?

The ROI Guy

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

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Lead Nurturing Fundamentals – How to do lead nurturing

Fearless Competitor

B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. We were contacted by a prospective client yesterday who was interested our lead nurturing services , so we felt it was time to share this post again.

7 Effective Ecommerce Applications of Twitter

Hubspot

Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers. Many have yet to really nail down the specific value that they can bring to consumers on Twitter as well as understand the methods they can use to engage with potential customers without drifting into the realm of SPAM. Create Category Accounts. Run Contests. Engage and Support Consumers. Have some character!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

This is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below. The IAB, ANA and 4A’s recently outlined five measurement principles as part of Making Measurement Make Sense. Drive industry consensus around a solution. Establish a governance model to support ongoing standards development, manage change and ensure compliance. The principles even reflect this conflict!

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. So did I. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. Both announcements shared a theme of integration between core marketing platforms and other marketing systems. ExactTarget’s aspiration to a central role was less expected, since its original and still primary business is email delivery. Oh well. So it’s all good.

12 Reasons You Absolutely Need To Be On Twitter

Sazbean

Twitter doesn’t do a very good job telling you what it does, or why you’d want it. As a result, Twitter is a very misunderstood social network and tool by the vast majority of people. We try to convince people to use Twitter and they say, “I don’t want to know when you’re brushing your teeth.&#. This was Twitter’s past. We’re here to tell you about Twitter’s future, and why you absolutely need to be on it to stay relevant in today’s world. – 12 Reasons You Absolutely Need To Be On Twitter. News & Notes

Google Launches New Social Network Google+ To Rival Facebook | PWB.

PWB Marketing Blog

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it? recent MarketingProfs article, Is Tradeshow Marketing Dead? brings 12 tips for ensuring shows deliver the leads you expect.

Search is three-dimensional chess

Biznology

by Chris Abraham. I try to read through my RSS feeds every day. Size matters. Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTube

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INFOGRAPHIC: Blogging Platforms

Client Bridge

From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article

Wanna win a free business book?

Fearless Competitor

Launch: How to Quickly Propel Your Business Beyond the Competition. is the new book by Michael L. Stelzner and you can own it for free. Launch. Why do you want this book? As one of a select few bloggers invited to review this book, they sent us free copy to give away. But if you’re looking for a better way to reach the business heights you’ve only dreamed of, start reading Launch.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

78% of Executives Say Having a Social Strategy Is Critical to Future Success [Infographic]

Hubspot

Social enterprise software company Jive just released a new study called the Jive Social Business Index , which surveyed 902 U.S.-based based executives at large and mid-sized companies. A few interesting stats from the study include: 53% of executives believe they must adopt social business or risk falling behind. Marketing Takeaway. Download this awesome marketing data today!

Off to the University of Delaware

Fearless Competitor

Short post today. My wife, Kathy and I are taking our eldest son to visit his future alma mater, the University of Delaware. For those who wonder, they are the “Blue Hens.&# ). Not to worry, our Laugh and Learn show runs on Friday. Filed under: Demand Generation. Demand Generation

This is not a post about Google+

Biznology

Image via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don't count Orkut or Google Wave or Google Buzz, then it is Google's first try at dethroning Facebook. At least that is what all the stories say. Google vs. Facebook in that virtual steel-cage match--winner take all. Except none of that is the real story, which is much longer term, much broader, and much less focused on Facebook then you'd think. Social Media Marketing Facebook Google Google Buzz Google Wave Social media Social network YouTube

What Every Marketer Needs to Know About Google +1 for AdWords

Hubspot

Google recently launched the +1 button - a new way for content publishers to let their readers vote for content they think is high quality. Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works. Here’s an explanation taken directly from the email I received from Google: Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. This is not just good, it’s GREAT!

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Learning Strategies for Mobile & Social

Sazbean

Keeping up with all the changes in digital marketing can be a challenge. But all those changes are vital to keep up with if you want to have the most effective marketing and communication strategies. Changes are also different in each industry, sector, demographics, etc., so having a strategy for learning about what works for your company is key to success. Mobile Social Networks Strategy

New England Weather: Great Preparation For Sales Success

Sales Prospecting Perspectives

A year in sales prospecting is much like New England weather. Seasons change and so do trends. When I think about my life as a New Englander, I think about the April blizzard of 96’, missing countless days of school for 50+ inches of snow, driving to UMass and watching the leaves change along the Mass Pike and feeling the “ah ha moment” of sitting on a beach. These feelings are sort of like sales. You give give and give…shoveling, salting, and raking, and after the work is done you let out a long sigh. Getting our story to the right people. Where do our leads come from?

Search Engine Optimisation (SEO) And What You Should Know

eB2Bleads

Its maddening when you’re unable to lay your hands on something you’ve been searching for like your glasses, keys or that note you wrote down 15 minutes ago (Alzheimer’s flashes across the mind momentarily). Ho-hum only a few billions pages to go searching through manually….arrrgghhh!!! arrrgghhh!!! How Smart Search Engines Work. user makes a search (known as a query). SEO Basics.

Happy 4th Anniversary, iPhone [INFOGRAPHIC]

The New Strategist

Happy 4th Anniversary, iPhone [INFOGRAPHIC] : Four years ago today, Apple released the original iPhone. The hype that preceded the release of the so-called “Jesus Phone” was nothing short of staggering. Analysts, tech blogs and consumers oscillated between hyping the phone as the second-coming or deriding it as much-ado about nothing. iphone apple

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Search Engine Optimisation (SEO) And What You Should Know

eB2Bleads

Its maddening when you’re unable to lay your hands on something you’ve been searching for like your glasses, keys or that note you wrote down 15 minutes ago (Alzheimer’s flashes across the mind momentarily). Ho-hum only a few billions pages to go searching through manually….arrrgghhh!!! arrrgghhh!!! How Smart Search Engines Work A user makes a search (known as a query).

Blog Conversations Don't Lead to More Views or Links [New Data]

Hubspot

For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation." While it can be useful for customer service, from a results-driven marketing perspective, I believe conversations aren't very important. What I found may surprise some. Connect with HubSpot

Search Engine Optimisation (SEO) And What You Should Know

eB2Bleads

Its maddening when you’re unable to lay your hands on something you’ve been searching for like your glasses, keys or that note you wrote down 15 minutes ago (Alzheimer's flashes across the mind momentarily). Ho-hum only a few billions pages to go searching through manually… arrrgghhh!!! How Smart Search Engines Work. user makes a search (known as a query). SEO Basics.

3 Ways to Track Offline Lead Conversions With Call Tracking

Hubspot

This is a guest blog post by Kathleen Colan. Kathleen is director of marketing and content at Mongoose Metrics, a call tracking solution provider, and has written dozens of blog posts, guest posts and whitepapers on the topic of call tracking. You can follow her on Twitter @mongoosemetrics or her blog at www.mongoosemetrics.com/blog. How to Integrate Call Tracking. Keyword Optimization.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.