Tue.Apr 12, 2011

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Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size.

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Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1

Customer Experience Matrix

Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required). 1.

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Delivering Return On Marketing – What’s Your ROI?

Marketing Insider Group

What's Your ROI? What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”. This question can come from sales, company leadership or even be debated within marketing.

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A Good Laugh from a New Sales Lead Management Cartoon Series

ViewPoint

At your desk and can’t make that physical change in latitude to get a change in attitude? There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series. PointClear is proud to be a sponsor of the first cartoon shown here, a lighthearted look at the “bigger box” solution for handling leads.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Engage the Social Buyer Persona

Tony Zambito

Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.  As in we are engaging the buyer in the buying process for example.  The representation is still that the seller is in control and is engaging the buyer.  The buyer being the object of engaging.  In the new social age, engaging is taking on a whole new meaning.

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Academics use social media more than business people

Biznology

Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. You can download the survey report, the slides we used, and lots of other great information at the Pearson social media survey site (registration required).

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Why Marketers Should Think Like Entrepreneurs

Adobe Experience Cloud Blog

by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over. One way of evolving marketing ideas and staying ahead of the competition is to think like an entrepreneur. Entrepreneurs look beyond the present and, instead, focus on opportunities most would miss or may be too cautious to implement.

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How to Encourage Engagement on Facebook

Hubspot

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. In the survey, AT&T found that 41% of small businesses surveyed have a Facebook page for their business. Last year, only 27% said they were using the social networks, which is a 52% jump in usage.

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Rapid Pace of Change Driving Business Velocity, Revenue Growth

Adobe Experience Cloud Blog

by Phil Fernandez From the beginning, a founding principle of Marketo was to build a “high velocity business”. We booked our first real revenue just 3 months after starting the company. We built a product that customers could quickly adopt and achieve real ROI within a few days of starting use. And as more than anything, we have built a new generation “high velocity” customer acquisition process that has allowed Marketo to cross the 1000 customer milestone less than three years after we launch

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Pangea Media SnapApp Announcement Selected One of Top Ten Announcements at ad:tech San Francisco

SnapApp

Pangea Media Announces SnapApp Platform for Engaging Customers and Generating Leads. SnapApp allows companies to create custom quizzes, surveys, polls contests and sweepstakes and distribute them on Facebook, Twitter, in IAB ad units, on mobile devices, and on their own websites. Boston and San Francisco - April 12, 2011. Pangea Media, the largest quiz and quiz technology company on the web, today announced SnapApp, a platform for customer engagement and acquisition that enables marketers and pu

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5 Tips for Launching a Successful Rankings List

Hubspot

The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Why? Well, everyone is always dying to know what's "best" or "worst" for any given category.

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Boost your site performance for your users, not for Google

EMagine B2B Blog

Well, it’s been 9 months already since we posted our heads-up about Google’s decision to take site performance (page load speed) into account in its search-results ranking algorithm. We felt an update was in order; and in casting about for recent information, came across a data-heavy post by Geoff Kenyon on the Daily SEO Blog. [.].

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12 Awesome Tweets to Inspire Marketing Transformation

Hubspot

Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization. [By the way, we've archived all of the content shared during Marketing Transformation Week here , for those of you who missed any of it.].

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Targeting small & medium business (SMB)

Brainrider

Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider.

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3 Steps for Marketers to Take Leadership

Hubspot

This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. What does it take for a marketer to earn, then command, a seat at the leadership table? This question poses challenges to many marketers. Traditionally, certainly in hi-tech, companies are founded by technologists.

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If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

…what will you do with that exposure? I often pose this question to prospective B2B clients when they ask me if I can generate exposure for their company in Forbes , Fortune , the Wall Street Journal , CNBC or some other influential media source. They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”. My answer to their “being there” question is always NO, and here’s why: The intrinsic value of beneficial media exposure, particularly from a B2B marketing perspective,