|
|
The Latest from B2BMarketingSmarts
|
Tuesday, August 24, 2010
There are actually a few people out there who do not have a single television set in their home. have a lot of admiration for these people. Unfortunately, I’m not one of them. do my part as a viewer of American television. But, once in a while, I do catch a live broadcast and get a bit caught up on what Madison Avenue has been up to.
|
|
Wednesday, August 18, 2010
It was 1995 when Newsweek had Bruce Willis on its cover in a t-shirt and jeans with a headline that read “Have We Become a Nation of Slobs?&# We dressed pretty casually back then, but these days it’s a miracle if folks aren’t going to work in their pajamas on casual Fridays. So the Web site must “sell.&#.
|
|
Wednesday, August 4, 2010
Today’s smart B2B marketers develop strategic, integrated marketing plans that make strong offers to targeted markets using the right channels, the right messaging and the right design. They track results, then adjust campaigns to grow and maximize those results. Then their CEO goes golfing. 8220;How come you’re not doing this?&#.
|
|
The Best from B2BMarketingSmarts
|
•
Tuesday, September 29, 2009
In an earlier post, I talked about what motivates business buyers to buy. listed the typical human wants and needs that drive all decisions, including those in the B2B world. Here are the top 10 marketing motivators in the B2B world: 1. To make money. 2. To save money. 3. To save time. 4. To avoid effort. 5. To be praised.
|
|
•
Tuesday, July 13, 2010
Yes, there is still print media out there, and it still has value for those of us that don’t yet own an iPad and like to sit on a lawn chair and read industry pubs. Here’s what I learned just this past weekend. Over the top’ creative approaches can generate appointments with decision-makers. The July issue of the U.S.
|
|
•
Monday, December 28, 2009
This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. became worried that marketers were forgetting the channels that got us where we are today. Business buyers who are purchasing products and services do not want to be “sold&# by high-pressure messages. These are all good suggestions.
|
|
•
Wednesday, October 7, 2009
In the history of the human race, information has never been so readily available. There’s hardly a subject in the world that isn’t discussed and accessible online — from the genealogy of Goofy to what Brad Pitt orders when he goes out to dinner. So what set of tips should be followed? on Search Engine Land.
|
|
•
Tuesday, April 20, 2010
Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. like numbers. didn’t devise these numbers. Waiting 96 hours drops that percentage to the 40s.
|
The Latest from the B2B Marketing Community
|
Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
|
|
Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
|
|
Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
|
|
The Best from the B2B Marketing Community
|
•
Friday, June 27, 2008
Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing?
|
|
•
Friday, July 11, 2008
, CAPTION, CONTINUUM , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);". onmouseout="window.status=; return nd();">. CAPTION, GRAPHIC FACILITATION , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #AAAAAA, TEXTCOLOR, #000000, LEFT, OFFSETX, 250, OFFSETY, -100);". onmouseout="window.status=; return nd();">.
|
|
•
Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.
|
|
•
Tuesday, July 22, 2008
explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you?
|
|
•
Friday, June 27, 2008
Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.
|
|
