Sat.Oct 15, 2011 - Fri.Oct 21, 2011

B2Bbloggers

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Evidence: Print Is Not Dead

B2Bbloggers

One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix.

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. So, how do you effectively market your Internet videos on social media platforms?

A Focus On Revenue Is Not New Marketing Thinking

B2Bbloggers

Peter Drucker is attributed with saying that ?Business Business has only two basic functions – marketing and innovation. Why is marketing so important? Perhaps the answer lies in Phil Kotler’s point of view that: Marketing has the main responsibility for achieving profitable revenue growth derived from acquiring and retaining profitable customers. Did I miss something over the past 30 years?

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post). There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Are you interested? Susan. Hi Mark!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”.

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Like any traveler, I’ve returned home with some new perspectives. Here are some observations - consumer marketers have to build databases; B2B marketers don’t. This accounts for most of the work and most of the cost. This might spark some debate.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation Blog

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. But their other responses point to what’s causing this. What does this mean? View Slides on Slideshare.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Have The Right Content. Help Your Buyers. Get More Customers.

B2B Marketing Insider

I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile  devices and the  content  we place on these channels are all important factors in driving real business results. But then the questions arise: How? What is Content Marketing and this thing called a  Content Strategy ? Creation.

3 Steps to Making Change Happen

It's All About Revenue

by Jesse Noyes | Tweet this People don’t change, right? This fundamental assumption is often what stops potentially great marketers from seeing success. How could we ever convince anyone to change their entrenched habits? Here are the things we know about change: it’s hard, people hate it and they resist it. But, Heath said, our conventional wisdom about change might be off. Step One.

Writing Compelling Content: What Drives Your Readers?

Writing on the Web

What Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers. Drives in a Nutshell. Driven: How Human Nature Shapes Our Choices  (Jossey Bass, 2001), by Harvard professors Paul R. Lawrence and Nitin Nohria. The drive to bond. The drive to learn. The drive to defend. Offer a solution.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Make sure to comment on fan posts. Don’t feel overwhelmed! Be human.

Infographic of the Week: Word of Mouth Marketing Offline and Online

Ad Your Comment Here

We don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company. potential consumer is much more likely to utilize your services if they are referred to you by a friend. Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association!

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Savvy Speaks: Google Plus What?

Savvy B2B Marketing

So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." " You may have noticed all those little "+1" symbols suddenly floating around the internet lately. So what does that mean for your social media marketing strategy? Are you jumping right in with both feet or taking a more cautious approach? Jamie. Wendy.

5 Reasons Thought Leadership Marketing Matters

It's All About Revenue

by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. Ernst delivers counsel to CMOs and top marketers. He’s shown how social marketing can go big.

23 Design, Data Visualization and Presentation Quotes from Edward Tufte

It's All About Revenue

by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better. That’s why I recently attended “Presenting Data and Information,” a one-day course taught by the world’s best-known expert in data visualization, Edward Tufte. Tufte was an information alchemist: He effortlessly turned data into story after story. He spoke succinctly, elegantly, and precisely. ”        < Tweet this!

A Brave New World in Book Marketing

Savvy B2B Marketing

Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone. Unless you are a big-name seller guaranteed to bring in the bucks (even though your writing may not be the greatest) you’ll get a marketing budget.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although they cannot stop the conversation, they can ignore the conversation that is happening elsewhere. In the future, social media will be harder to ignore. Marketers will lose even more control than they already have.

All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.]. Social Media conversation delicious Facebook Google integration LinkedIn social media summify

Sales Objection: "We're Already Working with Another Company"

Jill Konrath's Fresh Sales Strategies Blog

Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. Jill, I'm having trouble when I get in to see decision makers. When they ask me what I do, I tell them as best I can. Then they invariable say, "We already work with another company for that."

Savvy Week in Review - October 21

Savvy B2B Marketing

We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors. catching up on the blogosphere, of course! Let us know if you have any other favorite picks this week. And happy Friday! Double Yo ur Page Views by Adding an Image? Seriously. by @juntatjoe. Who knew that adding a little aesthetic charm to your blog posts could have such a huge impact on page views? Go figure. People like pretty. Why Educating Your B2B Audience Isn't Enough by @MLTCreative. Want to Pitch Bloggers?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard.  How do you get loads and loads of unpaid citizen journalists to make a gift of their valuable time and platform? It must be just short of impossible. Let me explain.

Double Your Page Views by Adding an Image? Seriously

Junta 42

New research from Skyword found that business-oriented web pages with images performed 91% better than those pages without images. Skyword examined the performance of tens of thousands of posts in performing the study, and was able to segment the value of images for business purposes (excluding entertainment, news and sports posts, among others). Next steps? Include images in all your blog posts.

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Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough. Now it seems merely quaint.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. See chart). How do industrial companies benefit from a community forum?

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Now connecting with the sexiest bloggers is easy

grow - Practical Marketing Solutions

Klout just got sexy.  And I called this one … Unfortunately. year ago in the first article I wrote about Klout ( Get Ready. Wouldn’t it make sense to assign numbers for single people on the dating scene based on user ratings?” CrushBlvd solves this problem by creating a beautiful community that encourages social interaction.” Purveryor of eye candy?  Once I get them. Bounce on.

How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” ” It happened a few years ago. Whitepapers were seen as successful online marketing tactics for technology and research companies. Not good. Not credible.

Real-World Results from Web Presence Optimization

Webbiquity

My last post, What is Web Presence Optimization, and Why Should I Care? laid out the definition of and rationale for a web presence optimization (WPO) strategy. But what do the real-world results look like? Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results.

Are You Telling or Selling?

B2B Marketing Insider

I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? Are you telling stories in your marketing that inspire, educate or entertain? Or just selling your wares? Is your content helping your buyers?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Internet Trends via Mary Meeker — October 2011

Sazbean

If you want to know what the latest trends are for the Internet, Mary Meeker is the absolute expert. Here is her presentation from the Web 2.0 Summit on October 18, 2011. Mary Meeker's internet-trends oct 2011 Web Summit 2011. View more presentations from Fred Zimny. Marketing News & Notes Strategy

The Rise of the Marketing Nerds

It's All About Revenue

by Jesse Noyes | Tweet this If Mike Hilton is a nerd, he’s the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for the automated travel and expense service company. He’s run a lot of stuff, and even taken some time to live in France. Milton Hilton. The impact of this shift?

10 Questions to Ask Before You Blog

Junta 42

One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. My questions back to them usually startle the person, because so many start thinking about what they want to say , other than how they can impact the reader. Here are a few…. What do you want to tell them? Can it?

Why I Won’t Accept Your LinkedIn Invite

B2B Marketing Unplugged

Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. I am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. I’m glad you: (circle all that apply). like the blog. hate the blog. enjoyed the webinar. heard my speech. downloaded my presentation. have me confused with someone much more interesting. once worked on the same street as I did. I am sure you are very nice and I congratulate you on your recent: (circle all that apply). graduation. promotion. job change.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.