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| Page 1 of 1 | Previous | Next | B2BBLOGGERS NOVEMBER 9, 2011  Five Steps To Better B2B Lead Generation Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. Network More Efficiently with Followerwonk. | B2BBLOGGERS NOVEMBER 1, 2011  Social Business Is Spreading, But Is Anybody Listening? A recent Gartner survey asked the question “Who is leading social media initiatives in your business?”. 35% of the respondents answered “Marketing.” 10% said “PR.” Nobody said “Sales” or “CRM” teams. The immediate conclusion to this is that companies are still falling short of using social media, and the web to listen. We banned social media early on and haven’t got round to reassessing it. | | | | | |
| B2BBLOGGERS NOVEMBER 17, 2011  There’s More to Pipeline Metrics Than Leads Many marketing organizations use lead volume as the primary way they evaluate program effectiveness. This metric is too limiting. Here’s a common scenario to help illustrate why marketing organizations need to use metrics beyond lead volume when evaluating program effectives and marketing’s contribution. The cost per lead for Camelot is $5/lead and it is $15/lead for Excalibur. Program. 75,000. | |
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