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NOVEMBER 1, 2011 Social Business Is Spreading, But Is Anybody Listening?
A recent Gartner survey asked the question “Who is leading social media initiatives in your business?”. 35% of the respondents answered “Marketing.” 10% said “PR.” Nobody said “Sales” or “CRM” teams. The immediate conclusion to this is that companies are still falling short of using social media, and the web to listen. We banned social media early on and haven’t got round to reassessing it.