Mon.May 16, 2011

B2Bbloggers

Trending Sources

What Makes #ungeeked So Special

Sazbean

You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference  was very reasonable. You could even say it was the quality of attendees and the small room so you met them all. Friendly & Open. Helpful & Giving. Interesting & Valuable.

The Commoner’s Guide to Using Social Influence

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Love it or hate it, the topic of “who is an influencer&# is hot, right now.  There are plenty of tools like Klout and PeerIndex to drive you crazy on this subject, but here is an important thought. How can we use this information to help our businessess? The big brands are spending mega-bucks on this stuff. What about you and me? Amplifier.

5 Ways to Make QR Codes Work

Marketing Edge

Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social tagging

The Power of Story-telling in B2B Marketing

Fearless Competitor

Find New Customers | The Power of Great Story-Telling. Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight. Since the biggest challenge in content marketing is “Producing engaging content&# according to MarketingProfs, B2B companies can take a lot from story-telling. Bowd Crowder. What do you think?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Do consultants make the best executives?

Fearless Competitor

More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Why are companies hiring people like Nigel. Nigel Edelshain. Edelshain of Sales2.0 Should you consider a marketing consultant as a VP of marketing over a candidate from your industry?  I think the answer is a resounding “Yes!&#. read blogs). My advice.

6 Brilliant Uses of Video

It's All About Revenue

by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride.  So we thought we’d round up several videos that inspire us.  In our opinion, these are six of the most brilliant uses of video that we’ve ever seen. The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out.  Really. 

Video 39

Foursquare – A Sidewalk Barker in your Pocket

Social Marketing Forum

Social media applications such as Foursquare are the new take on barkers and sandwich signs. Mobile Social media marketing Foursquare marketing promotions Radio Shack realtimeny11

Content Marketing with Videos: Free Webinar

Writing on the Web

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog. But what if you want to do it yourself? link]. Digg this!

Video 35

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. People aren’t sure what to do with so many choices of media and tactics. Companies have limited resources, so they can’t do it all. These aren’t new issues. Grow it.

Content Marketing: How Companies are Doing It [Infographic]

Marketing Finger

Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. Here are some of the highlights: Companies with over 1,000 employees use an average of 9 content marketing tactics. B2B marketers allocate approx.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Great guest bloggers coming

Fearless Competitor

Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Over the next 60 days, we’ll bring you some of the best minds in B2B marketing, including: Joe Pulizzi, author of Get Content, Get Customers. Steve Gershick, the Innovative Marketer and co-founder of DemandCon.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Slide 11: Americans are increasingly going online for news. Email is the #2 priority. consumers own smart phones.

Lead 16

The Real Time Web: Social Media Conference RealtimeNY11

Social Marketing Forum

The RealtimeNY11 conference takes place in New York City on June 6th. It focuses on the real time Web and its social and mobile possibilities. Events Social media marketing event marketing conference realtimeny11 social media

Kill the live webinar

Fearless Competitor

Live webinars are a big mistake. Stick a fork in live webinars. They are done. The live webinar should land on the ash heap of history. Have you ever had audio problems? Loss of video? Who hasn’t? Why are their so few live shows on TV? The webinar experts at Avitage are right. Recorded webinars are the way to go. Deliver the webinar to no audience and record it. No audio problems. No problem.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Cool Tools Series: Repurpose Content on Brainshark

The Content Factor

In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools

How To Mine Twitter for Sales Leads | PWB Marketing Blog

PWB Marketing Blog

6 Things to Consider When Building Your Lead Scoring Matrix

Modern B2B Marketing

by Andrew Spoeth Long gone are the days where you acquire a lead and send it automatically to sales. Today, in B2B marketing, constructing a strong lead management system is vital to top line revenue growth, and lead scoring plays a significant role in this. Many B2B sales and marketing teams already have basic lead scoring in place. Consider these 6 components of a robust lead-scoring matrix: 1.

B2B 9

Watson? Quora? What's the perfect answering machine?

Biznology

Image by andertoons via Flickr. by Aaron Kim. When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate the conversation. It's a battle to separate the wheat from the chaff, where the chaff keeps finding creative ways to look like the wheat.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Sales Mgmt: How much time do you have left?

Your Sales Management Guru

Sales Management: How much time do you have left? Generally most sales teams have until the end of June to achieve your quarterly objectives, these objectives maybe measured as quota attainment, headcount, CRM utilization or even certain levels of training accomplishment.  As sales leaders your quota achievement could be based upon either “revenue or invoiced dollars” or “booked or sales dollars”.   If you are focused on achieving your quarterly objectives time is running out. There are six ideas, what additional ideas can you contribute? Ken@AcumenMgmt.com.

E-Quip Blog: The Power of the Welcome

E-Quip

Best-selling author and consultant Harry Beckwith writes, "In our work, we have found that the first five seconds--the greeting, the welcome, the receptionist's answer--influence customer satisfaction more than any other act

Planned Behavior in B2B: How What People Think Affects What They Buy

B2B Ideas @ Work

As a B2B marketing agency, we’re always learning about ways to motivate buying behavior for our clients. And though much of that learning may occur on the job, there are also social and behavioral scientific theories we use to guide our strategies and help us develop successful campaigns. Social attitudes regarding exercise are generally positive as well. But perhaps that isn’t enough.

Lessons in Viral Marketing From the Sh*t My Dad Says

Hubspot

Creating content that goes viral is no easy feat. While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Make it Easy to Consume. Make it Easy to Share.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Pace Yourself: There’s No Finish Line in B2B Social Media Marketing

Savvy B2B Marketing

This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul. Some B2B marketers are moving a little slowly when it comes to social media – or are completely standing still. From my perspective, there are four approaches to social media marketing engagement: 1.

The Science of Creating Demand, Upon Demand, When Demand is Needed

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well. Click Here (I loved it). Let me tell you a story about a Marketing-Lead-Generation-Wizard* and How He Created Demand.

Are You Calling A List Or Finding Opportunities?

Sales Prospecting Perspectives

A targeted list is a great starting point - I can’t emphasize starting point enough. Talented reps with the right prospecting skills will slam dunk a successful campaign. While it’s easy to pass along marketing generated leads to inside reps and put a script in front of them , this is not the best use of your time or theirs. While, in a perfect world both are ideal, your rep will find more success much sooner by starting with the right companies. The majority of quality conversations should never be qualifying companies out that are not a fit for your solution.

The VP of Marketing Corner

B2B Lead Blog

As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end.  Even in a very successful company, marketing is often playing catch-up with the rest of the organization.  All of the “classics” are in abundance—better website, better messaging, more social media

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why Your Business Should Blog

Client Bridge

From Jeff Bullas, a look at the marketing benefits for a business that commits to blogging. Hubspot survey of business executives showed that the majority felt that blogs were a cheaper source of leads than any other method of lead generation. Because of cost, small businesses have been leading the way on blogging and inbound marketing. 10 Benefits of a Business Blog. Exposure. Traffic and Subscribers. Attracts New Business Partnerships. Qualified Leads. Lower Marketing Expenses. Increased Sales. Customer Education. Real Time Customer Feedback. Increased Expertise from Research and Thinking.

3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com

Hubspot

This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. Start Early. Remember how your mom used to say, “the early bird gets the worm.” Educate them.

Mobile Search More Important to Marketing Efforts [Data]

Hubspot

On-the-Go Usage Means Searchers Are Likely to Take Action. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile devices for both users and advertisers. mobile ad market this year, rising to 34% by 2014.

Teaching Lawyers How to Tweet: Social Media Is Like Crossing the Street

Hubspot

The following is a guest post by Jeff Cutler. Jeff can be reached via email at jeff@jeffcutler.com , and you can check out his other articles at www.jeffcutler.com. In mid-April, I found myself sitting on a panel presentation for the American Bar Association. The group was comprised of three lawyers and social media journalist Jeff Cutler -- me. Know your audience. Know how they communicate.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.