Marketing Insider Group

APRIL 15, 2024

The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.

Enterprise Management 220

Enterprise Management B2B B2B Thought Leadership SMB 220

Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Optinmonster

APRIL 15, 2024

Do you host your business website on WordPress? Want to know what your visitors secretly think of your site, products, and services? The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience.

Customer Surveys 68

Customer Surveys Marketing Websites Marketing Management Template 68

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Marketing AI 66

Marketing AI Act-On Impressions Validation 66

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 65

Social Media Media Lead Scoring Lead Ranking 65

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

Work Management 60

Work Management eCommerce Budget Programs Marketing Management 60

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values.

Video Marketing 59

Video Marketing Marketing Strategy Marketing & Strategy Planning 59

SmartBug Media

APRIL 15, 2024

An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. Blog posts. Keywords. Google changing the rules seemingly every day. You definitely must stay sharp to hit the top of search engine results pages (SERPs). But it’s not just one tech giant writing the script today—it’s the entire technology landscape. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Full Circle Insights

APRIL 15, 2024

Conducting a marketing tech stack audit helps identify inefficiencies, reduces cost, and improves performance.

Cost 76

Cost Marketing 76

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

APRIL 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Deep Linking 55

Deep Linking Best Practices Marketing AI Class 55

CMSWire

APRIL 15, 2024

Don't send your customers the wrong way in your contact center via misrouted calls. Continue reading.

Contacts 74

Contacts Service 74

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its we

Acquisitions 55

Acquisitions Marketing Management CRM Paid Search Agency 55

CMSWire

APRIL 15, 2024

Now is the time to improve customer experience. Read on for successful strategies around DCX improvements. Continue reading.

68

68

Advertisement

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

DivvyHQ

APRIL 15, 2024

Could your website or blog content use some pruning? Much like pruning a garden that delivers a more bountiful harvest in the coming season, part of your content strategy should be removing old and underperforming content that can boost traffic and germinate trust with new site visitors.

Marketing Websites 52

Marketing Websites Content Traffic Marketing & Strategy 52

B2BMarketing.net

APRIL 15, 2024

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers. David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board.

Marketing & Strategy 52

Marketing & Strategy Act-On Marketing B2B Marketing 52

CMSWire

APRIL 15, 2024

AI significantly amplifies the effectiveness of VoC strategies. Continue reading.

Effectiveness 71

Effectiveness 71

Valasys

APRIL 15, 2024

If your business relies on a website but feels like it is lost in the online crowd, your competitors are staying a step ahead in search results. But what if their strategies were right in front of you? Analyzing your competitors on SERPs can give you valuable insights into improving your SEO. It helps you figure out what makes those top-ranking websites tick and use that to your advantage.

SERP 40

SERP Analysis Keywords SEO 40

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lead Qualification

protocol 80

APRIL 15, 2024

Fair question.

B2B Marketing 75

B2B Marketing Inbound Marketing B2B Lead Scoring 75

Valasys

APRIL 15, 2024

Enabled by social media, intactness with prospective clients and curation, improving sales is fundamental to business growth. However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Sprout Social

APRIL 15, 2024

It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.

Work Management 55

Work Management Marketing Management Planning Contingency Planning 55

Litmus

APRIL 15, 2024

There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!).

SEO 61

SEO Work Management Marketing Management Paid Search Agency 61

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Relevance

Trade Press Services

APRIL 15, 2024

Effective website copy can transform visitors into leads and leads into customers. Despite its power to convert, website copywriting is often overlooked for other website elements such as design, navigation, user experience , and SEO. In a marketplace where every business competes for online visibility and attention, the importance of well-crafted website copy cannot be overstated.

Marketing Websites 57

Marketing Websites Tips Copywriting Peer-to-peer 57

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Webinar Metrics 59

Webinar Metrics Click Rate Open Rate Blast Campaigns 59

Envy

APRIL 15, 2024

Enough has been said on AI taking over marketing jobs ( which it won't ) already–and slowly but surely we're seeing a shift towards viewing AI as an ally and working with it to our advantage. That's what we do. And honestly, that's what every single B2B marketer we know does – it helps us write social posts, polish blogs, or clarify content ideas (and much more).

SEO 71

SEO B2B Marketing B2B Marketing 71

Brightedge

APRIL 15, 2024

The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these developments and their potential impact on the search landscape. In a recent post on AI and SEO, I wrote about the evolution of search behaviors and the development of new generative AI-based experiences.

Marketing AI 52

Marketing AI Brand Identity Branding User-Generated Content 52

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools