Mon.Dec 05, 2016

Trending Sources

How the Brain Processes Different Types of Content [Infographic]

Hubspot

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Different stories are better told in different formats depending on the message they're trying to convey. And some of their insights may surprise you.

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Marketing Automation: It’s Time You Got On Board

B2B Marketing Insider

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The post Marketing Automation: It’s Time You Got On Board appeared first on Marketing Insider Group. Content Marketing

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Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

Junta 42

If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research , we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. It really is that simple. Click To Tweet. Who really cares? Click To Tweet.

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The Content Marketing Debate: More (Better) Is Definitely More

B2B Marketing Insider

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Social media strategy leaders: Lisa Marcyes

Biznology

Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? started my career in partner-marketing, and transitioned into community management a few years later. Loving the social aspect that communities offered so much, I transferred into a social media channel management role. MKTGnation Summit.

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LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?

Haley Marketing

What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open Candidate provides. How Does It Work for Job Candidates? Searching for a new job can be difficult.

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Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before. On the other, we are confronted with huge volumes of data that have to be properly collated, attributed, and analysed if we are to extract any marketing value. When it comes to data, think big!

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Digital Craft Weekly 49.16

Ceros

This post, Digital Craft Weekly 49.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. Fete Des Lumieres Homepage by Extra Agency. Green Forest Tours Homepage by Welovecorner. SKODA 4×4 Demo Homepage by Bistro Agency.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. move to insights.

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3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Content creation is in full force at many enterprise organizations—so the task at hand isn’t producing more content, or even producing better content. Instead, marketers are seeking solutions to squeeze more value out of their content.

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B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. You can also mark your calendar to read our Dec. 23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. This is where marketing automation helps. The Future is Now. Tell me how?

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