Thu.Aug 25, 2016

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Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

Influitive b2b

This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of.


Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated.

Understanding the Stages of Your Sales Funnel [Infographic]

B2B Marketing Insider

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. Content Marketing

The Top Skills In-Demand for Today’s Hybrid Content Marketer

Modern B2B Marketing

Author: Ashley Carlisle Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. From search engines to social media , digital technology has played a huge role in growing and shaping our industry. As marketers, we must constantly master new strategies, skills, and even software.


150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know


Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience.

What You Need to Know About Email Feedback Loops

Opentopic – Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. myself have used it quite loosely with my clients, disregarding the fact that many email marketers are unaware of what feedback loops (or, simply put, FBLs) actually are and how they can affect their email marketing efforts. This post is. The post What You Need to Know About Email Feedback Loops appeared first on Opentopic. Brands & Marketers


Meet the Vidyard Team, Video Style: Garth Newton


Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Garth Newton, one of the QA Engineers at Vidyard. Wondering how to improve your baseball game? What the precipitation percentage means on the weather report? Mr. Klassen, this one goes out to you!


Why Empathy Is the Key to Being More Creative


Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world context. Applied Empathy. It sounds very loose, sometimes a little hippy-dippy.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Digital Retail and eCommerce Marketing Trends That Are Changing the Game in 2016 and Beyond

Opentopic – Ecommerce and digital retail continues to skyrocket to new levels. New technologies and capabilities are enabling more convenient ways to shop online. Consumers are connected to mobile and online channels more so than ever before, making online shopping a more appealing choice for many. And more data and digital channels means more ways for retailers to reach out. The post Digital Retail and eCommerce Marketing Trends That Are Changing the Game in 2016 and Beyond appeared first on Opentopic. Marketing - eCommerce


Want To Know How To Harness Data and Optimize Customer Experience?

It's All About Revenue

Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. Of course it's not that easy as today’s digital consumers are demanding. Five Key Functions for Optimization. Testing & Targeting. Personalization. Insights. Channels.


A Rosetta Stone of marketing technology terminology


Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Exactly how different those words are, compared to the languages of any other culture in the world, is a matter of debate. So it seems natural that they would acquire a large vocabulary to describe the many different contexts and characteristics of snow. What’s a contact?


Are your marketing personas your sales market segments?


Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Today, I want to talk about something similar. All marketers worth their salt have created a set of personas.


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

8 Virtual User Experience Tricks for Better Conversion Results

B2B Marketing Insider

There’s the same reason why we always come back to the same restaurant, barber or supermarket. All of these businesses have focused on a positive user experience that in return creates trust and adherence toward your brand. Brand experience and conversion rate are the strongest drivers of trust and are intimately related. If your website […]. Marketing Strategy

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What Personality Assessments Reveal About Your Customers


There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more quizzes like these online today than you can shake a stick at.

Build a Better Lead Generation Website: Balancing Design and Functionality

Hinge Marketing

When the time comes to overhaul your website, it’s important to consider what you want out of it. If you want to generate and nurture new business leads, increase the visibility and strength of your brand, or enhance growth and profitability, you’ll likely want to build a lead generation website. But these sites aren’t inexpensive. Can you retrofit your existing site with lead-generating features?


Advice to my 30 Year-old Self

Haley Marketing

I’m a big fan of Tim Ferriss. regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25 year-old self?” My Advice to Me. Get involved in the staffing industry. Invest in better people than you can afford. Take risks.


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]


Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise. By the end of this ebook, you'll know: How to reach your target candidates. How to spot future marketing all-stars.

A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy


Agile Marketing and millennials have a lot more in common than you might think. Just as this new generation of workers replaces retiring baby boomers, agile, cross-functional teams are replacing the hierarchical, command and control organizations of the past. From capacity assessment to planned priorities, Agile has allowed us to say no, avoid ad hoc content, and focus on what matters. Priorities.

Influencers’ Most-Loved Social Platform


Influencer marketing is all about the your brand, but equally important is the person communicating your message. Not only is it your job to find the right brand influencers, but you must also craft a strategy to engage them with your audience. One way to make certain you accomplish this is by choosing the right social media platform that appeals to your audience. Knowing which platforms influencers love most will save you time and energy by not playing the guessing game. This will help you be one step ahead of building a successful social influencer program. The Most Loved Platform Is….


How to Transform Your School's Image


Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing's biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes. Creating a new brand identity is an intensive process itself. Education

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

B2B Marketing Insider

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view of prospects inside targeted […]. Social Media

5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

Competitive analyses are extremely important to B2B marketing strategies. They help to identify weaknesses as well as highlight where you’re having success against your competitors. To put it simply: If you’re not measuring your performance against that of your peers, you’re falling behind the competition. When starting a B2B competitive analysis, it can often seem overwhelming. Final Thoughts.


The 4 Letter Word in Success

Your Sales Management Guru

The 4 Letter Word in Success. How successful can I really be ? People ask me that all the time, my normal response is: Do you know what it takes? have worked with thousands of individuals over the many years at Acumen Management Group; a wide variety of salespeople, managers, entrepreneurs and corporate teams. They possessed the will to succeed. Taste it. Celebrations are important. Visualize it. 


How Marketing & HR Can Build a Much Better Brand Together

Type A Communications

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, read more.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.