Mon.Jan 23, 2017

Trending Sources

The 7 Traits of Successful Content Marketers

Junta 42

One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. Here are quotes from the seven chapters with my notes for each one. If you read it, just prepare yourself for that. 1.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years. Technology changes fast but that doesn’t stop us from missing big shifts.

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Big Data Marketing: 5 Ways You Can Overcome Content Shock

B2B Lead Blog

Yes, there is a lot of content out there, and yes, an argument can easily be made that content shock is a valid concern for big data marketing teams. After all, with companies pumping out thousands of articles daily, how can anyone be sure their content is reaching the right people? Most enterprises rationalize that […]. Big Data Marketing

Meet the Vidyard Team, Video Style: Thomas Karthaus

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Thomas Karthaus, Video Specialist here at Vidyard. Discover who the most influential person is in Thomas’ professional life, and the funniest thing his dog has ever done in this video: What didn’t make the cut.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

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Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy. Capture Metrics. What calls to action are most effective?

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11 Soundless Videos We Love (And Why)

Hubspot

What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar? Since then, I don't watch videos at work unless they don’t require sound.

Engage at Scale: Leveraging Individualized Customer Micro-moments ( Part 1)

B2B Marketing Insider

This is a two-part series. There are various definitions about Customer Micro-moments that exist. This series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. We now live in an experience economy. Marketing Strategy contextual data micro-moments search

The greatest content marketing case study in history

grow - Practical Marketing Solutions

By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration. even asked GE for help but they could not locate the story either. Here we go. Hello. Right?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How a brand audit could revitalize the Democratic party

Biznology

Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. What we don’t hear much about is the Democratic Party and whether their current values still resonate with enough voters to be successful in the future. Maybe it should re-brand itself? thorough brand audit would help.

20 of the Best Free Fonts for Designers

Hubspot

Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. Finding a free font can be even more of a hassle. So what's a budget-strapped designer to do? Check out the fonts below and keep them in mind for your next design project. 10) Yeseva One Regular.

Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

It's All About Revenue

As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. We asked each to provide a data point as inspiration for their views. data inspiration ). data inspiration ). data inspiration ). John J.

Blockchain marketing: how the technology behind Bitcoin could change marketing

chiefmartech

The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. We’ve seen this movie before. Thanks, Jeremy!

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

How Seasoned Salespeople Should be Using Their Experience [Insights from Dr. Carmen Simon]

Brainshark

Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman

Content Standard

AJ Huisman, founder of Y Content and early adopter of the content marketing approach, once said , “Maybe it would be better if we call [the chief content officer] a contributing content orchestrator—someone that contributes to combine all content, as though he or she was a conductor, in a relevant and harmonious manner in real-time. In the end, we all have to contribute to that same purpose.”

Proof that Account-based Marketing Works

ViewPoint

Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. They recently completed a campaign that cost $49,000. This account-based marketing effort was laser focused on ideal prospects (right size and right criteria); and the right role (targets with the right titles).

This is the week that was in B2B: from GE fire-fighters to dumb phones

Earnest about B2B

In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere. Marketing tactic' of the week…. goes to events – which according to the latest IPA Bellwether report revealed that event budgets rose for the 13 th consecutive quarter in Q42016. Check out some expert opinions on the report here. Get creative here.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.