Sat.Jun 18, 2016 - Fri.Jun 24, 2016

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15 Cheat Sheets Every Successful Digital Marketer Needs

B2B Marketing Insider

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. Content Marketing

Deliver More Sales Qualified Leads Using Predictive Intelligence

SalesPredict

One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). After all, what’s the point of creating and promoting all that content and spending all that time on social media if you’re not effectively reaching the people most likely to buy from your business? Why leads aren’t qualified. How predictive can help. How does it work?

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Renew, Refresh, Rebrand: The Content-Centric ScribbleLive

Visually

ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation. Long Live ScribbleLive. You might be asking yourself, why’d we do it?

5 Strategic Business Lessons From Game Of Thrones

It's All About Revenue

Chances are that this isn’t the first Game of Thrones post that you’ve read. For die-hard fans of the popular HBO television series based on George R.R. Martin’s A Song Of Ice and Fire book series, it’s common to have your Facebook feed flooded with articles on the show. The topics can range from recaps of recent episodes to memes to popular Reddit fan theories.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Research shows “be more human” really works

grow - Practical Marketing Solutions

Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence   book. asked him, “In this very noisy world, how do we stand out?” ” His response was simple, elegant, and so true: “Be more human.” think the most human companies will win. think you will enjoy this. But does it work?

Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

B2B Marketing Insider

Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work. CMOs always tell me that their biggest challenge is proving the ROI of their Marketing […]. Content Marketing

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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Earned media influencer marketing is time-consuming.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

It's All About Revenue

I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test. But, what I realized, eventually, was that the results of a given test gave me some idea as to how much I knew (or didn't know) about a topic or subject. Pretty simple when you think about it.

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The overwhelming implications for driverless cars and marketing

grow - Practical Marketing Solutions

Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. The time saved by commuters every day might add up globally to a mind-blowing one billion hours—equivalent to twice the time it took to build the Great Pyramid of Giza.

Who do B2B Tech Buyers Trust and What This Means for Marketers

B2B Marketing Insider

By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and […]. Content Marketing

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills. Sell Me This Pen. Blog Featured General

The Psychology of Color in Marketing

Act-On

Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). But what’s surprising is the majority of these conclusions are fed by something entirely outside the customer’s conscious awareness: their response to color. It seemed crazy, but it was an instant hit and led to an entire rainbow of ketchup colors – and ultimately, 25 million units sold. Yellow.

Why You Need a B2B Sales Content Strategy

B2B Marketing Insider

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of […]. Content Marketing

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Google Review Count: 33,800.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. You may often think to yourself, "Ugh. just can't win.". I've got your back, though. Plain and simple.

The Evolution of Account-Based Marketing

Act-On

In my consulting days at Microsoft, I was fortunate to get a peek behind the curtain at the tactics that have been used by both the US and Worldwide sales teams for two decades. Those days it was called “Account Planning” (what we now call account-based marketing), and it was vital to nurturing and closing enterprise software deals. The process and tools were custom-built and expensive.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag. Or so the theory goes.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Next, we ponder a confusing article that slams native advertising in favor of a fuzzy concept called “debranding.” We offer advice on how to reverse this trend.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. For each tool, I will be answering two important questions – what is it? And how can you use it? What is it?

5 Reasons Your Lead Generation Strategy is Not Working

B2B Marketing Insider

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]. Content Marketing

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. These ads seldom include a call to action, and only a very small percentage of people click on them.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years. While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search. Want more tips?

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5 Actionable Content Marketing Insights from Latest Report

It's All About Revenue

In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. One of the biggest imperatives they noted is the importance of data as it relates to content. Whether you are using it to create content, distribute content, or analyze the success of your content, data plays a larger and larger role.

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun. Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment. As a content strategist for a presentation design firm, my company wages war against […].

How to Find The Best Influencers for Your Company

Act-On

What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. According to the study, 75% of marketers struggle with it. It even beats out finding budget. Step 1: Figure out what you want to accomplish with your influencer marketing.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Your big marketing budget is not as big an advantage anymore

Biznology

It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. And in general, he was right. Like this post?

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

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7 reasons you’re not getting the most out of customer facing content

B2B Marketing Insider

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations. Content Marketing

5 Lifelong Business Lessons I Learned from Nordstrom

Modern B2B Marketing

Author: Alexandra Nation In my previous blog about women in tech, I already established that I was a very nerdy child. What What I haven’t yet expressed is that I grew up into an even nerdier adult. Need proof? My secret talent is speed-reading. When I read, I see entire sentences at once and can power through your average novel in less than a day. In These days, I prefer to “read” via Audible.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

It's All About Revenue

“A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. It seems like we have a tendency to move towards the simplest tactics to execute rather than those that deliver the highest return on investment. Lead nurturing works. Forget the myths.

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Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier

Hubspot

The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out. Perhaps you're a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs. So how do you know if you're being too picky? Trying to Find a Job? Not so fast.

7 B2B Companies Making Pretty Funny Content (Plus How They Did It)

B2B Marketing Insider

Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the […]. Content Marketing

Old Irish Blurs the Lines of Virtual Reality in This Incredible Video

Vidyard

Take any major technological advancement of the past hundred years, and chances are you’ll find that there are three stages to success. Whether it’s the printing press or Instagram, here’s how it typically works: first, the early adopters take a chance. Then, mainstream acceptance comes and celebrities get on board. Step three? The marketers arrive! Want a taste of the action? Wrapping It All Up.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. It was back when Xanga was all the rage, and my blog was an outlet for me to share my day-to-day musings—what I did that day, what I was looking forward to, and yes, embarrassingly enough, who my crushes were. This Fueling demand generation.