| | | B2B Web Strategy | | | | 8 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY DECEMBER 6, 2011 Done right, press releases are still a great marketing weapon With the variety of channels for getting business information directly to (prospective) customers, it’s understandable that more than a few marketers have questioned why anyone uses press releases anymore. We still generate them here at eMagine, so clearly we believe they’re still useful. But we thought it might help to consult a higher authority; and [.]. B2B Web Strategy Lead generation | B2B WEB STRATEGY DECEMBER 15, 2011 Using LinkedIn for business: Best practices – IV This is the last of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. In the third installment of this series we looked at how to build your LinkedIn Company Page, and outlined some approaches [.]. B2B Web Strategy Social Media | | | | | |
| B2B WEB STRATEGY DECEMBER 8, 2011 Pointers for using social media for lead generation Many B2Bs still think of social media as merely an image/awareness-building vehicle. But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. Any time we embark on a new journey, some guideposts come in handy; [.]. B2B Web Strategy Lead generation Social Media | B2B WEB STRATEGY DECEMBER 1, 2011 Using LinkedIn for business: best practices – III This is the third of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The final part will appear here within 2 weeks. In the second installment of this series, I showed you how to [.]. B2B Web Strategy Social Media | B2B WEB STRATEGY DECEMBER 13, 2011 New research highlights top performers’ email methods Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.]. B2B Web Strategy email | B2B WEB STRATEGY DECEMBER 22, 2011 Google wants to help your website serve its mobile visitors No doubt, the buzz around mobile has increased nearly geometrically of late. With good reason: already, over half of all users access the Internet via a mobile device; and that will grow to 90% by 2015, according to IDC Research VP Karsten Weide. And don’t be misled that all that activity comes from pedestrians looking [.]. B2B Web Strategy Engaging Visitors Web Design | | | | | | | |
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B2B WEB STRATEGY | THURSDAY, DECEMBER 22, 2011 Google wants to help your website serve its mobile visitors
No doubt, the buzz around mobile has increased nearly geometrically of late. With good reason: already, over half of all users access the Internet via a mobile device; and that will grow to 90% by 2015, according to IDC Research VP Karsten Weide. And don’t be misled that all that activity comes from pedestrians looking [.]. B2B Web Strategy Engaging Visitors Web Design MORE >> -
B2B WEB STRATEGY | TUESDAY, DECEMBER 20, 2011 Holding a Google+ Hangout: easy when you know how
We’ve done a couple of posts introducing you to Google’s new social network, Google+. In this one, we mentioned some of its coolest features; and today we’ll take a closer look at one of those, the Hangout. Google says you should think of a Hangout as being like your front porch, where people stop by, [.]. B2B Web Strategy Social Media MORE >>
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