| | | B2B Web Strategy | | | | 9 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY SEPTEMBER 8, 2011 Your Web presence needs to go far beyond your website Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads. It’s a bit more complex today …and quite a bit more [.]. B2B Web Strategy Blogs, Blogging Social Media | B2B WEB STRATEGY SEPTEMBER 13, 2011 Leverage social media, beat your B2B’s competition No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression. However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? … as a smart marketer, you can [.]. B2B Web Strategy Social Media | | | | | |
| B2B WEB STRATEGY SEPTEMBER 15, 2011 A simple way to build authoritative links to your site It’s been about 15 years since Larry Page and Sergey Brin hatched the notion of developing a new kind of search engine in that Stanford dorm room… one that would rank websites responsive to a given search query by their popularity, as defined by the number and quality of other sites that point (“backlink”) to [.]. B2B Web Strategy Search Engine Marketing | B2B WEB STRATEGY SEPTEMBER 6, 2011 Your blog needs a Comments policy; suggested contents As the granddaddy of social media, blogging was designed from the get-go to be interactive …hence the Comments form that appears after every post, which lets readers join in a conversation about the topic raised by the blogger in the post itself. If you have a business blog, you may have noticed that it can [.]. B2B Web Strategy Blogs, Blogging Social Media | B2B WEB STRATEGY SEPTEMBER 27, 2011 How to leverage Facebook for business – I This is the first of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit. It assumes some casual familiarity with Facebook, but nothing approaching wizard level. The second part will appear here within 2 weeks. Many businesses – that is, among those that are attempting to [.]. B2B Web Strategy Social Media | B2B WEB STRATEGY SEPTEMBER 29, 2011 Google+ business accounts sharpen focus with new adds Last month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them. Well, time passes, and some of those early adopters are making extensive use of Google+ already …chief among them Ford, [.]. B2B Web Strategy Social Media | | | | | | | |
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B2B WEB STRATEGY | THURSDAY, SEPTEMBER 22, 2011 Google’s busy summer: two new features improve search
Just in case you were worried that Google might take the summer off… a couple of recent announcements should set your mind at ease. Enhancements to Sitelinks. If you haven’t been paying really close attention to search results pages, you may be wondering just what Sitelinks really are. If you look below the clickable listing [.]. B2B Web Strategy Search Engine Marketing MORE >> -
B2B WEB STRATEGY | THURSDAY, SEPTEMBER 1, 2011 VRM systems mean power to buyers, disruption for sellers
It’s been happening for some time now: the Internet – initially slowly, but now with gathering speed – is shifting power to people, and away from institutions. In terms of commerce, this of course means shifting power to buyers, and away from sellers. It all started innocuously enough, with search engines that enable people to [.]. B2B Web Strategy Social Media MORE >> -
B2B WEB STRATEGY | TUESDAY, SEPTEMBER 20, 2011 Five more tips for successful webinars
Among larger B2Bs, webinars are a pretty common online marketing tactic… and why not? Along with white papers, they’re a highly effective means of communicating complex material and/or establishing thought leadership …yet they provide a level of visual interest, personality and “live” interactivity that white papers can’t touch. They can be used for brand building, [.]. B2B Web Strategy Internet Marketing MORE >>
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