Thu.Sep 29, 2011

Trending Sources

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom.

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11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness.

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How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell.

URL 48

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

2012 Revenue – Making It Happen vs. Hoping It Happens

Fearless Competitor

B2B Lead Generation | Ensuring You Make Your Number in 2012. The folks from CSO Insights and 3FORWARD did a webinar by this title recently. The key lesson was that, for 2012 planning, what you do today is critical. The investments you make today pay dividends next year. Jim Dickie, CSO Insights. Here are some of their conclusions: Sales quotas keep going up and up – faster than ever. For instance, over 9 out of 10 companies raised quotas in 2011.).

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Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

Ad Your Comment Here

Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. Content Curation: New tools, new opportunities and new situations to consider.

14 Tweetable B2B Social Media Marketing Statistics

Social Media B2B

Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one. If there are any other recent stats that help make the case for what you are doing in social media for your B2B company, let us know in the comments below. Marketers and Experience.

A Dip Into Sales Data vs. Sales Intelligence

Sales Intelligence View

Sales Data vs. Sales Intelligence. Sales Data may be defined as the quantifiable facts and figures about prospects, including company and contact details as well as financials, that can be pulled from a variety of editorial or user-contributed sources.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Online Sales Leads Seen Needing Improvement

Fearless Competitor

B2B demand generation | The need for leads. Check out this from MarketingCharts. 94% say generating new leads needs help. When asked to rate how much (or if at all) five key areas of their company site need improvement, respondents were most likely generating new sales leads needed some level of improvement (94%).

Tweets, Links, Circles and Likes: Necessity or Luxury for B2B.

Marketri

Link 18
Link B2B 18

7 Awesome New Mobile Marketing Infographics

Hubspot

As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used?

SMS 17

3 Sites to Showcase Your Personal Brand

Junta 42

I had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

A Practical Strategy to Increase the Value of Your Blog

Sazbean

The value of a website or blog, or any other business for that matter, is derived from its earnings or free cash flows before interest, taxes, depreciation and amortization—a term referred to as EBITDA in the professional sector. Therefore a web property’s value is predicated on its earnings, multiplied by a factor X called an earnings multiplier that is derived from similar transactions in the recent past. .

E-Quip Blog: Preparing for Another Possible Downturn

E-Quip

While the news outlets were abuzz last week about renewed concerns of another recession, many questioned whether the last one had really ever ended. But among engineering, architectural, and environmental firms, many

Unlocking the content dungeon

Earnest about B2B

As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head. “We’ve just not got enough content.” ” Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.”

Why Are We Still Sending Bad Direct Mail? Part 1

B2B Marketing Unplugged

Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) stuff and a much emptier recycling bin, but the payoff wasn’t there. It used to be that the end of the strike was a bit of a postal Christmas morning. Beloved magazines, postcards and letters from absent friends appeared and, for those of us who actually read junk mail, well it was a pretty great day.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Google+ business accounts sharpen focus with new adds

EMagine B2B Blog

Last month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them. Well, time passes, and some of those early adopters are making extensive use of Google+ already …chief among them Ford, [.]. B2B Web Strategy Social Media

B2B 6

Top Selling Mistakes According to Buyers (must-watch video)

Fearless Competitor

Do you ever wonder why some of the most innovative businesses in the world FAIL while other mediocre ones succeed? Think about it for a moment. Some attribute success to luck or timing. Others think that success depends on who you know or how well connected you are. But the fact of the matter is business success comes down to one thing: Sales. The reason so many great businesses fail is because they simply never learned how to sell.

5 Things You Must Have Before Starting an SEO Campaign

Biznology

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor.

B2B All Day, Every Day: Are We Reaching Social Media Overload?

B2B Ideas @ Work

“I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It's exhausting.” ” - He’s Just Not That into You. Exhausting is an understatement.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Video: The Biggest Mistakes Sellers Make

Jill Konrath's Fresh Sales Strategies Blog

If you’re an entrepreneur, salesperson at a growing company or in charge of a sales team,  check this out right now.    Mike Schultz, president of RAIN Group and bestselling author of Rainmaking Conversations , just released a new free video series that focuses on how to: Overcome the unique challenges of selling in an entrepreneurship. Avoid the most common sales mistakes entrepreneurial sellers make. Best communicate the value of your product/service.

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

The Point

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads.

Stop Wasting Time on Marketing: 7 Easy Tricks

Hubspot

Being a marketer is stressful. The demands and the never-ending list of priorities seem relentless. Something has to give. As marketers, one of the most powerful things we can do to be better is giving back some time to ourselves. Getting time back essentially happens as the result of two actions.

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I don’t. It’s what entrepreneurial journalism requires.

Free Facebook Ads

Client Bridge

Earlier this week, Entrepreneur.com reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business.

5 Ways to Analyze Landing Page Data to Generate More Leads

Hubspot

Ever wonder how a landing page you created months ago is performing today? Marketers have a tendency to focus on whatever new initiatives they are launching in the moment, forgetting about older initiatives that may still be generating results.