Mon.May 09, 2011

Trending Sources

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. Re-imagining in Action.

Connecting Social Media Marketing with Buyer Behavior

grow - Practical Marketing Solutions

In 2010 The Base One Agency of London sponsored some of the most important research I’ve seen in our field.  And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior. Here is the report summary of data from more than 1,000 European B2B purchasing agents. 

Find New Customers announces the release of our newest “cheat sheet”

Fearless Competitor

May 10, 2011, Bethpage, NY. New Cheat Sheet | 7 Keys to B2B Marketing Success is released. Find New Customers today announces the release of their newest B2B marketing “cheat sheet.&# This new cheat sheet follows the highly acclaimed “ 7 Keys to Lead Nurturing Success &# earlier and is part of our bi-monthly release of new marketing content in this series. More cheat sheets will follow.

Caution! What value message are you sending with Groupon?

Sazbean

Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic? And what message are you sending to your customers about the value of your products? Reduced Service.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Lead Generation Assessment Service

Fearless Competitor

B2B Lead Generation | The Lead Generation Assessment Service. “The leads we get from Marketing are crap.&#. No doubt many business leaders hear comments like that. Chances are, they’re right. The leads they are getting are crap. But why? Is it because our lead nurturing programs aren’t working? Is is because our value proposition is weak? Is it because we lack good buyer personas?

Social Media Monitoring: The Virtual Duck Blind

Social Marketing Forum

Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. From email to Facebook, it’s as much about listening as it is about talking. Social media marketing Social media monitoring Microsoft social media social media monitoring

The “Who is Best?” Buying Phase

Fearless Competitor

Lead Generation Companies | The “Who is Best?&# Buying Phase. If you’ve read the highly acclaimed white paper, How to Find New Customers , you’re already familiar with the customer buying process in there. Over the past few weeks, we’ve shared the buying process with you. How to Find New Customers. We’re nearing the end now. Chances are your content already does this.

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling. These two sites were both from successful business coaches. Most people know when they need a dentist: they’ve got a tooth ache. ’”. Digg this!

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Content Needs a King in Marketing. Content Needs a King. know I don't have to argue the value of content to readers of this blog. If you are even remotely interested in marketing it is clear that the more the web has transformed the

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Evolution of Social Business

Social Media B2B

A business leader doesn’t wake up one day and realize that the B2B organization needs to evolve into a social business. He/she is too busy dealing with immediate issues like increasing market share, revenues; dealing with shareholders and attending board meetings. The social customer is not a new concept. Many companies recognized the social customer very early on. No related posts.

Lead Nurturing Overview (via )

Fearless Competitor

Great overview of lead nurturing. Few companies do it at all, and very, very few do it well. Lead nurturing is the pro … Read More. Filed under: Demand Generation. Demand Generation

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

It's All About Revenue

by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  The Sirius analysts always have fresh, often counterintuitive approaches to tough problems. The learning and results of those journeys were spectacular. This is a big undertaking.  Reddit.

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The Hidden Message from SiriusDecisions: Serve Your Audience

Digital B2B Marketing

SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse. Underlying the content I saw a common thread: sales and marketing needs to serve prospective customers. Here is my view on how a service attitude towards prospective customers underlies three of the key messages from SiriusDecisions.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Three Essential Social Media Statistics for B2B Marketers | PWB.

PWB Marketing Blog

E-Quip Blog: For Maximum Impact, Plan Your Sales Calls

E-Quip

I had been in a rainmaker role for several years before someone challenged me with a simple piece of advice: Always plan your sales calls. Like some of you, I was pretty good at winging it. With little forethought, I could come

Three Essential Social Media Statistics for B2B Marketers

PWB Marketing Blog

Sales Leadership: Why Winners Win!

Your Sales Management Guru

Sales Leadership Thoughts:  Why Winners Win! Last week after speaking at a conference a person mentioned to me she really enjoyed the topic; Why Winners Win. It is one of my favorite parts of the keynote and the four points I make wrap up many of the beliefs I hold, so I thought I would share them with you today. The first element is: Winners Create Optimism. One reason is they dare to dream what others can’t imagine.  In the past sociologists told us that you needed talent or hunger to succeed and win.  The secret to this ingredient is you can develop it. Work on the positives of life.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Do online shoppers still care about brands?

Biznology

Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from. It isn't that brands don't matter anymore.

INFOGRAPHIC: Social Location Apps

Client Bridge

Digital services company Beyond created the following infographic which looks at social location applications. View Original Article

Leverage Partnerships to Find New B2B Sales Leads

Great B2B Marketing

Partner marketing programs can be one of your best sources for new sales leads, for the following reasons: Partners open up access to totally new markets. Partner recommendations can give you a leg-up in credibility, especially if you are dealing with their existing customers (quality of exposure). Depending on how well known the partner is, such programs can give you much broader outreach to the marketplace (quantity of exposure). Partner marketing programs can lead to an acquisition cost of ½ or less of do-it-yourself marketing campaigns.

Why Every Inside Sales Organization Should Use Battlecards

Sales Prospecting Perspectives

Whether your organization refers to them as "battlecards" or "salescards", no inside sales team should operate without them. Even though they are simple, two page documents, battlecards are crucial when it comes to further developing the skills of your sales team. Below are a few reasons why I think this is true: Easy to make, and the benefits are worth the time it takes to create them. They are easy to make as long as you follow a template every time you create one. Especially for different projects or products/services that you sell. They help you as a sales manager.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Don't Ignore B2B Marketing Triggers

B2B Ideas @ Work

I have never been one to suffer from allergies, and to be honest I always thought people were being unnecessarily dramatic when they would complain about how bad they are. Well, karma decided to come around and bless me with a wonderful cough this spring. Seriously, it’s horrible. Just ask Kelly Pires and Sarah Young who have to listen to it all day, every day in the Hen House. Five years?

5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns

Fathom

With much recent attention and advancement from Google, the Adwords Display Network is becoming a must-use piece of the pay-per-click advertising puzzle. As the amount of pre-purchase online research continues to increase and grow more competitive,  it is becoming more … Continue reading → The post 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns appeared first on Fathom. Conversion Optimization Paid Advertising/SEM/Display