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NOVEMBER 24, 2010 Beyond Social – What’s Next?
Study after study continues to show that companies are integrating social into their communication plans. This year’s study by Chief Marketer found that 64% of 1,300 respondents said they were already integrating social media into marketing campaigns, and 22% who currently are not will be doing so in the next year. And SmartBrief just recently partnered with market research firm Summus and released The State of Social Media for Business. You can access the top line themes of the study here. One key point from the study, 66.5% The result is they are asking, “What can we do using apps?”
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JUNE 14, 2010 What B2B communicators can learn from the 2010 World Cup
For those of you who don’t know already I am a long time supporter /player of soccer (football). I actually attended the first week of the 2006 World Cup in Germany and watching it so far has me wishing I was in South Africa. This year I am paying attention via the Internet and TV. With the World Cup now fully upon us there already are some great lessons to be learned for communicators.
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SEPTEMBER 1, 2010 Should Investor Relations Teams Use Twitter?
Image via CrunchBase. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. And recently the company announced it is now offering verified investor relations accounts.The new investor relations accounts launched with three companies: Ford , HP and CME Group (Disclaimer: I work in corporate communications at CME Group and we also partner with StockTwits for our futures products). So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? Let us know.
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OCTOBER 26, 2010 How Well Do You Know Your Social Network? Probably Poorly
I had a great time at MarketingProf’s Social Tech 2010 conference today, getting a lot out of every session I was in. I have a rather diverse client base, so pretty much name the challenge and I have a client dealing with it. Getting so many different perspectives seriously helped. Tweets of #futureofbirth by marc_smith created in NodeXL. in biophysics from U.C. Berkeley.
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JUNE 9, 2010 Guest Post: How B2B Companies Can Use Video/Photos in Social Media
By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts. I start by clarifying what social media means to me; social media is not just Facebook & Twitter, those are just two components. This particular post will detail a few ways in which B2B marketers can utilize visual imagery and rich media to assist in social media marketing efforts. Flickr. I stumbled upon this inadvertently as I perused my Flickr analytics.
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AUGUST 13, 2010 Are your spokespeople social media trained?
As the use of social media by journalists and non-journalists has continued to grow we’ve been making the shift at the exchange to integrate the risks of social media with our spokespeople. Here are the areas that we have now included in all of our spokesperson training: Understand that your interview with a reporter may also end up being referenced in blogs, Twitter or Facebook. Keep in mind that even in “customer only meetings that information could be sent out via Twitter. Adding these new communication risks has been a challenge since not everyone uses these new tools. Allan.
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B2B VOICES Integrating Social Media With Corporate Website: How Far Can We Take This?
| THURSDAY, OCTOBER 28, 2010
I had a great time at MarketingProfs’ SocialTech 2010 conference earlier this week drilling into B2B social media for high tech companies. was particularly impressed by the big-name brands represented at the event, from Facebook to Cisco, Microsoft to Xerox. For what it’s worth, I did not see a lot of large agencies represented. Jeremiah Owyang of Altimeter Group had the opening keynote. agree. At Weber Shandwick , we sometimes call the website a “home base” property and social media sites “outposts” of the brand. The two need to work together a lot more than they do today in almost every case. MORE >>
B2B VOICES Research Firm Updates Business Technology Buyers Report: Social Media On the Rise
| THURSDAY, JUNE 3, 2010
I’m a little slow on the uptake with this one but I wanted to flag Forrester’s report, “ Social Technographics: Business Technology Buyers ,” which came out about a month ago (April 28) and looks at the social media habits of business technology decision-makers. Good quantitative research into B2B social media usage is fairly thin. If you have access to the full report, it’s worth a review. Also a summary from B2B Online here. It shows, not surprisingly, that penetration of social media continues to increase. Obviously, individuals could select more than one category.). Flickr from LawsonComm. MORE >>
B2B VOICES Be Original
| MONDAY, APRIL 19, 2010
One of the things I like most about doing B2B communications over B2C is the challenge to be original and unique. Unlike the thousands of coffee shops that operate on the millions of corners around the globe, most B2B companies offer very specialized products/services for very targeted audiences. This is probably one of the reasons why I enjoy the challenge of doing social media for the exchange — we need to be even more creative to capture the attention of our audiences. One thing we’ve done that has worked for us is live Twitter interviews. can archive them at StockTwits.com. MORE >>
B2B VOICES There’s No Such Thing as B2B Social Media
| FRIDAY, JULY 23, 2010
A group of us here in the office have been having some discussions lately about our digital and social media capabilities in the B2B social media space. If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. After all, they have Ashton Kutcher. We have engineers, analysts and ROI models. came upon a realization that I think was shared by others there, that the concept is so broad as to be all but. Image via Wikipedia. meaningless. Maybe that’s self-evident but there are some consequences borne out of that realization. Customer service? MORE >>
B2B VOICES Meet Your Future B2B Customers
| MONDAY, MAY 3, 2010
Last week I read through a recent study by The Kaiser Family Foundation on media habits of 8 to 18-year olds. You can read a great summary of the study over at Wall St. Cheat Sheet. The study is clearly aimed at parents (me) and how kids are interacting with various media (my kids — all under the age of 8 — clearly prefer the iPhone, Leapster and Internet over TV). However, there are some very salient points here from a marketing perspective to examine, which I did make and sent to our web, research and product marketing directors. Will you outsource video? Cheat Sheet MORE >>
- You’re Not Marketing to a “B”, so How Well Do You Know Your “P”? B2B VOICES | SUNDAY, OCTOBER 3, 2010
- Customer References: What’s In It For Them? B2B VOICES | MONDAY, AUGUST 2, 2010
- Top B2B Voices Posts of 2010 B2B VOICES | FRIDAY, DECEMBER 31, 2010
- Book Review: UnMarketing B2B VOICES | MONDAY, DECEMBER 27, 2010
- 5 Ways to Increase Engagement With Your Content [Cross Post] B2B VOICES | THURSDAY, AUGUST 19, 2010
- Channeling Your Inner CIO B2B VOICES | TUESDAY, APRIL 27, 2010
- Show me the CNNMoney! B2B VOICES | WEDNESDAY, MARCH 31, 2010
- Almost Live from SocialTech 2010 B2B VOICES | MONDAY, OCTOBER 25, 2010
- Looking for the Method Behind Your Competitors’ Madness B2B VOICES | MONDAY, APRIL 5, 2010
- Social Media for Financial Communicators B2B VOICES | TUESDAY, JUNE 22, 2010
- We’re All Publishers Now B2B VOICES | MONDAY, OCTOBER 4, 2010
- Why Digital Media Outreach Shouldn’t Be Ignored B2B VOICES | WEDNESDAY, APRIL 28, 2010
- Do You Believe? B2B VOICES | FRIDAY, DECEMBER 17, 2010
- B2B Tech Opportunity B2B VOICES | MONDAY, NOVEMBER 29, 2010
- Measuring Outcomes in B2B Social Media – It’s Time to Start B2B VOICES | SUNDAY, MAY 9, 2010
- Measuring Outcomes in B2B Social Media – Part II: A Model B2B VOICES | MONDAY, MAY 17, 2010
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