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| | B2B VOICES
FEBRUARY 10, 2012 SEO or social search: What’s a B2B communicator to do?
This story is interesting and one to think about: Is social search now more important for B2B companies than SEO? I’m not sure I agree. Most B2B companies are not huge content generators at the moment and social search in my opinion services two purposes: How do you stand out online? Are your customers and influencers finding your content? Monitoring your brand and reputation.
| | B2B VOICES
FEBRUARY 6, 2012 A Brave B2B Social Media Book
A couple weeks ago I published here a Q&A with Kipp Bodnar and Jeffrey L. Cohen on their new book, The B2B Social Media Book : Becoming a Marketing Superstar by Generating Leads With Blogging, LinkedIn, Twitter, Facebook, Email and More. It will help us earn the budgets from senior executives to further develop social channels. Kipp Bodnar and Jeffrey L. Facebook can be used in similar fashion.
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