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| Page 1 of 1 | Previous | Next | B2B VOICES FEBRUARY 10, 2012  Other Voices: Julie Meredith, Radian6 Julie Meredith is a Community Engagement Specialist at Radian6 with a focus on social strategy as it relates to financial services. had a chance to engage in a Q&A with her on the topic of measurement in B2B and financial services. You concentrate on financial services at Radian6 and there’s been so much discussion about the role social media plays in that industry. Slowly. | B2B VOICES FEBRUARY 6, 2012  Do Most Online Communities Fail? This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. For instance, if you build a community targeting CFOs from the Fortune 100 companies what would determine your success? Would it be 100 percent participation? Probably not since we know most people watch and listen online and getting 100 percent is unrealistic. | | | | | |
| B2B VOICES FEBRUARY 10, 2012  SEO or social search: What’s a B2B communicator to do? This story is interesting and one to think about: Is social search now more important for B2B companies than SEO? I’m not sure I agree. Most B2B companies are not huge content generators at the moment and social search in my opinion services two purposes: How do you stand out online? Are your customers and influencers finding your content? Monitoring your brand and reputation. | B2B VOICES FEBRUARY 6, 2012  A Brave B2B Social Media Book A couple weeks ago I published here a Q&A with Kipp Bodnar and Jeffrey L. Cohen on their new book, The B2B Social Media Book : Becoming a Marketing Superstar by Generating Leads With Blogging, LinkedIn, Twitter, Facebook, Email and More. It will help us earn the budgets from senior executives to further develop social channels. Kipp Bodnar and Jeffrey L. Facebook can be used in similar fashion. | |
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