Top B2B Marketing Zone Contingency Curation Content for Week of Jan 14

B2B VOICES JANUARY 16, 2012 Around the World in Social Media A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Do you know who they reach and what they do? Europe. MORE >>	B2B VOICES JANUARY 17, 2012 Content Marketing Proves to be a Large Part of B2B Marketing Programs [MarketingProf Data] Highlights of the findings of a study released last month by MarketingProfs and the Content Marketing Institute addressing content marketing for the B2B industry indicate that content production has become and will continue to be a major piece of the marketing mix for B2B marketers. There are several key takeaways from the report. Content marketing is almost universally used. MORE >>	RECENT POSTS JANUARY 20, 2012 \| B2B VOICES A History of Disruptive Innovation in B2B Marketing [Infographic] JANUARY 18, 2012 \| B2B VOICES B2B Companies Need to Be Prepared for Crises Too JANUARY 17, 2012 \| B2B VOICES Content Marketing Proves to be a Large Part of B2B Marketing Programs [MarketingProf Data] JANUARY 16, 2012 \| B2B VOICES Around the World in Social Media
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B2B VOICES JANUARY 18, 2012 B2B Companies Need to Be Prepared for Crises Too I attended a Minnesota Business Marketing Association breakfast yesterday that served as a reminder that crises can happen to B2B companies too, not just cruise ships. Unpleasant things happen – planes with executives crash, workers strike, products fail, plants close, tornadoes strike. You can imagine the issues they had to deal with. Think of Arthur Anderson. Second, drill on crisis plans. MORE >>	B2B VOICES JANUARY 20, 2012 A History of Disruptive Innovation in B2B Marketing [Infographic] An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. History of Disruptive Innovation in B2B Marketing [Infographic] is a post from: B2B Voices. Infographic B2B marketing infographic MORE >>
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