Sat.Apr 07, 2007 - Fri.Apr 13, 2007

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation Blog

as i've written before, i'm a big proponent of using closed loop feedback to improve marketing and lead generation roi. came across a recent report by aberdeen group entitled, "creating a customer-centric marketing organization," that

ROI 2

Beware Distributed Analytics (You Read It Here First)

Customer Experience Matrix

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. refinement of the model divides the central repository into a data warehouse structured for analysis and an operational data store used for immediate access. Specifically, much more analytical power is being built into the operational systems themselves, reducing the apparent need for centralized, external business intelligence functions.

New York City is Greener than all of Massachusetts?

Smashmouth Marketing

Scientific American says today that the New York City is The Greenest Place in America. They state that "The state of New York 'uses less energy, on a per capita basis, than any state in America.' The average New Yorker 'generates less than a third of the carbon emissions that the average American does.' And here's why: Yes, it houses 8.2 million citizens and uses an enormous amount of energy to do so. Its electrical load, more than 12,000 megawatts, is as large as all of Massachusetts. Time to buy a bicycle for my 6 mile commute.

Blogger: Redirecting

Buzz Marketing for Technology

Can you name the most popular blogging tool? Do you know what's best for RSS? How about podcasting tools? Well, I wondered, too. So I've teamed up with Robert Lesser, President of Direct Impact Marketing, to find some answers

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Colin Beavan - No Impact Man

Smashmouth Marketing

Colin Beavan was recently on Colbert to talk about his year without toilet paper. Despite my only recent interest in living a low impact life, to see someone trying for No Impact is a huge challenge. Colbert did rip him fairly well, but Colin did quite well. Especially as Colbert ran 2:30 on a microwave with nothing in it just to waste energy.

Looking Back at 100: Top 10 Posts

WebMarketCentral

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 9) More of the Best Website Marketing Tools (Jan. Oct. 3, 2006) The true value of "guaranteed website traffic" services exposed. 22, 2007) A quick look at browser branding and geo-targeted web marketing. 3) The Age of the Micromarket?

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Cash Flow is Profit

Cliff Allen on Marketing

my previous post on cash flow from marketing activities didn't explain which flows of cash it referred to. some people who talk about increasing marketing roi are referring to increasing sales revenue. so, they're happy when they

ROI 0

Skytide Simplifies Customer Experience Analysis

Customer Experience Matrix

Last Thursday’s post made a passing reference to Skytide , a vendor which may not be familiar to many readers. Here’s a bit more information, based on conversations with the company. Essentially, Skytide extracts and aggregates user-selected elements from large data streams, such as Web logs or call center history files. The aggregated data is stored in a multi-dimensional structure where it can be accessed by the Skytide analyst’s workbench or by third party tools through JDBC, MDX and the system’s own API. So far this sounds like other multi-dimensional database products.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Castro, Corn and Capitalism

Smashmouth Marketing

I never in my life thought I would be looking towards Fidel Castro for ethical words about economy and renewable resources, but just as he has suprised the world by remaining in power all these years, he has suprised us again by writing a deathbed manifesto on the evils of corn based ethanol. His country may be suffering from the rising price of corn, but we all will be suffering from the negative benefit of corn based biofuels. It all sounds good, but when one considers how much petrol based energy goes into the production of corn based energy, it begins to make less sense.

Smart Marketing: Make a champions list

Smart Marketing

as some of you know from reading my book the marketing toolkit for growing businesses, i regard targeting as one of the most important tasks in a small business marketing plan. that's because you can have the world's most innovative

Mobile Marketing Systems Can't Stand Alone For Long

Customer Experience Matrix

My recent exploration of mobile marketing systems left me wondering whether why the enterprise marketing systems have not jumped to service this market. By “enterprise marketing” vendors, I mean Unica , SAS , Teradata , Alterian , SmartFocus and the like. Their products can already create messages in SMS and (presumably) other mobile formats. But so far as I know, they lack the advanced mobile capabilities for ad serving, voting and polling, downloads such as ring tones, and user-initiated content uploads. But these vendors’ priorities have clearly been elsewhere.