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JANUARY 16, 2012 Around the World in Social Media
A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Do you know who they reach and what they do? Europe.
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JANUARY 4, 2012 When it Comes to B2B Content, Don’t Go it Alone
One of the most often asked questions when I speak is around content — “Where do you find so much information about your company to post?” ” The answer is easy: That much content doesn’t exist. What B2B companies fail to realize is the power of partnerships and connecting with other users for content. Finding good, original content can be difficult. No, it doesn’t!
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JANUARY 3, 2012 Your Game Plan: Focus on Fans
There’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. In fact, much of the reason sports teams do so well in using social media is that they understand the value of a loyal following. They also understand the value of winning, and one way of viewing how you can help your clients succeed is to get them into a sports mentality.
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JANUARY 23, 2012 It’s Time for B2B Social Media Marketing to Generate Leads
A B2B Voices Q&A With Kipp Bodnar and Jeffrey L. Cohen. just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Cohen (day job at Radian6 ), hot off the presses this month. recommend it. Despite the title, it doesn’t try to encompass everything you need to know about B2B social media marketing. It is awesome.
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JANUARY 11, 2012 What Drives Your B2B Social Strategy?
A new year and another opportunity to get under the hood and check your social engine. One of the keys to success in the social B2B space is having a strategy. The team here at B2B Voices have posted often on this topic of strategy from using social networking sites in B2B to looking at what makes a world-Class social practice for B2B companies to asking the right question.
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B2B VOICES Navigating the Legal Road Map of Social Media
| FRIDAY, JANUARY 6, 2012
Navigating the social landscape brings a number of challenges. What content should you publish ? Do you use platforms like StockTwits that target investors? Do you create private or public LinkedIn groups ? And what about those influencers ? Know your way around the law and social media. One thing we also cannot forget is collaborating internally. I’ve blogged before about making sure you have talked with InfoSec so both of you understand each other – your goals and their risks. Another department to work with is legal. Privacy? Reputational risk? LinkedIn). MORE >>
B2B VOICES Is Social Media Central to Your B2B Communications Strategy?
| WEDNESDAY, JANUARY 25, 2012
If it’s not, where does it fit? One example of a company who thinks it is central isn’t one that comes to mind when you think of B2B communications companies. But they are certainly a leader and one to follow: The Economist. As told to BtoB Magazine , the media outlet demonstrates how important social is for content distribution as well as driving subscriptions. In the maze of communication where does social media fit? So back to my original question: Where does social media fit into a B2B communicators strategy? What are your views? Have we hit the tipping point? Or have we tipped? MORE >>
B2B VOICES B2B Companies Need to Be Prepared for Crises Too
| WEDNESDAY, JANUARY 18, 2012
I attended a Minnesota Business Marketing Association breakfast yesterday that served as a reminder that crises can happen to B2B companies too, not just cruise ships. Unpleasant things happen – planes with executives crash, workers strike, products fail, plants close, tornadoes strike. The speakers were Jon Austin , former spokesperson for Northwest Airlines and now with his own firm, and Paul Omodt, VP at Padilla Speer Beardsley and a former PR person for the Northwest chapter of the Air Line Pilots Association. You can imagine the issues they had to deal with. Think of Arthur Anderson. MORE >>
B2B VOICES A History of Disruptive Innovation in B2B Marketing [Infographic]
| FRIDAY, JANUARY 20, 2012
An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. History of Disruptive Innovation in B2B Marketing [Infographic] is a post from: B2B Voices. Infographic B2B marketing infographic MORE >>
B2B VOICES The Social Media Cheat Sheet B2B Communicators Can Use
| FRIDAY, JANUARY 27, 2012
The team over at Flowtown have updated this infographic on social media resources. This is a helpful tool for B2B communicators to use in order to better assess the tools needed to best achieve their objectives. It can also help others to understand what can be accomplished with social media and to set expectations. The Small Business Social Media Cheat Sheet. The Social Media Cheat Sheet B2B Communicators Can Use is a post from: B2B Voices. Infographic B2B social media Flowtown MORE >>
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