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| Page 1 of 1 | Previous | Next | B2B VOICES DECEMBER 21, 2011  2012: No Predictions, Just Actions Everyone seems to have dusted off their crystal balls the past few weeks as the predictions for social media in 2012 are plentiful. I stopped reading them. There are only a handful of people who are making predictions that I would trust, and after seeing so many most are not taking into account the current economic climate and the themes are too repetitive. Do you have an editorial team? | B2B VOICES DECEMBER 6, 2011  How are you measuring influence? Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI. The topic has been a key issue for ou r industry in 2011 as offerings such as Klout , Peer Index and the Social Business Index have garnered plenty of attention — both good and bad. and I’ve also written about the Social Business Index. We are awash with data. | | | | | |
| B2B VOICES DECEMBER 14, 2011  Social Clutter or Social Clarity? The past year has been a year of more dashboards , more ways to measure , more apps, more blogs and just more of more. And it’s all happening in real-time. So how can we keep track of what we need to keep track of without losing track of things to track? In fact, there’s so much content that we now call wading through it all content curation. What do you see? Review Content Regularly. | B2B VOICES DECEMBER 30, 2011 Top 10 B2B Voices Posts of 2011 There wasn’t a particularly scientific process to come up with this list, but I’ve put together 10 of our collective posts that have garnered a lot of continual readership over the year. Enjoy! What’s Your “I” in Social Media ? HBR: What’s Your Social Media Strategy. Don’t Overlook the Power of LinkedIn Groups. Getting Your Degree in Business Acumen. Public Relations Is… How Do You Reach the Guy With the Wallet? B2B Companies Discovering the Value of an Intangible Asset. Case Study: Can Accounting Firms Really be Social? BONUS! | B2B VOICES DECEMBER 5, 2011  Digital on the Rise in B2B, But Audience Engagement Lags Recent research from Forrester has good news and bad news, from my perspective. On the one hand, Tracy Stokes, in “ Marketing Budgets for 2012 Expose a Fear of Commitment ,” notes that B2B marketers are moving to digital even faster than their B2C counterparts. Unfortunately, how they are doing so seems to be putting immediate gratification (i.e. First, the good news. Wow, right? Transactions. | |
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