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| Page 1 of 1 | Previous | Next | B2B VOICES OCTOBER 10, 2011  Why LinkedIn’s Company Pages Now Matter More With one small update, LinkedIn made the company pages more releevant and more competitive with other social platforms last week. The new company updates feature allows the administrator for a company’s page on LinkedIn to now add news and share links that feed into the page’s stream. CME Group on LinkedIn. Not a very compelling reason to visit the page. Why does this matter? | B2B VOICES OCTOBER 5, 2011  The Changing Role of Communicators — A Look at the Financial Services Industry I was fortunate enough to be invited to and attend an event last week hosted by VMA Group in London rolling out the latest survey results of communicators in the financial services industry. I’m an enthusiastic fan of surveys and studies. At the bottom of the list were developing business acumen (13%) (see my previous post on business acumen ) and creating/engaging writing (8%). | | | | | |
| B2B VOICES OCTOBER 14, 2011  Still Pitching to Use Social Media? Here are Three Steps to Take Social media in B2B continues to rise in use. In fact, research from BtoB magazine shows that more than 90 percent of B2B companies are now using some form of social media to communicate with stakeholders. Before you present that B2B social media plan to executives or a client, the best thing to do is prepare. Ask yourself what you like and what you would improve for them. Be the Brand. | B2B VOICES OCTOBER 4, 2011  Do We Need a Social Index for Businesses? Last month, the Dachis Group launched a public version of its Social Business Index as a way to measure and analyze the social influence of brands in real-time. Less than a month into its launch the company has gathered a lot of attention from the likes of Tech Crunch , AdWeek and Edelman Digital. There certainly are a lot of questions. For one, do we need this? And second, is it legitimate? | B2B VOICES OCTOBER 3, 2011  Are You Ready for a Real-Time B2B World? The past two weeks may have been an eye opener for firms who tend to ignore the “real time” world. In fact, we may be reaching a tipping point as more and more data comes online via social media. That tipping point comes in the form of a competitive advantage for some. We are now seeing more and more B2B companies, such as the hedge Fund Derwent Capital , put this data to use. | B2B VOICES OCTOBER 28, 2011  Social Influence Matters! No, It Doesn’t! There’s a growing debate on the relevance of social influence. From services like Klout to the Social Business Index , everyone seems to be discussing either how to measure influence or how to be influential. As Paul Colligan asks, “ Does any of this matter ?” ” We decided to join the discussion and look at it from a B2B brand perspective. The battle for social influence. | | | | | | | |
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B2B VOICES | FRIDAY, OCTOBER 28, 2011 Content Fusion: How Stories Are Shared in a Social World
It’s become apparent for some time in the world of professional communicators that traditional ways of thinking about how we package and share content – or, stories, if you will – are inadequate for the Web. One of the very best videos to articulate the problem, Web 2.0 … The Machine is Us/ing Us , is now several years old. It also pointed to the solution. Hypertext destroyed linearity, encouraging us to jump from story to story and to share stories more easily with each other. Witness Flipboard. Here’s the way to think about it: Every company has stories. MORE >> -
B2B VOICES | MONDAY, OCTOBER 31, 2011  Content Curation: What Does it Take To Be Successful?
WebProNews had a little Q&A with Kate , the Executive Director of Digital and Social Media at Syracuse University and Chair of Other Side Group about content curation on the web. Sh’ll be giving a talk on this subject at BlogWorld LA this Thursday, but WPN decided to pick her brain ahead of the talk, as this subject is one that only continues to become more important to the web as consumers are bombarded with endless information from so many different web channels. You can catch the full interview here. What are the best tools available right now for content curation and why? MORE >>
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