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| Page 1 of 1 | Previous | Next | B2B VOICES SEPTEMBER 5, 2011 Business Tech Buyers Are Using Social Media, But Twitter? Not So Much I’m at least a month late in reviewing Forrester’s annual 2011 Social Technographics for Business Technology Buyers report, by Kim Celestre ( @kcelestre ). As I was last year. :-) It’s still worth doing. Forrester has conducted this survey for three years running and for those of us looking for the impact of social and digital media on B2B tech, this is about as good a study as we have available to us. Here’s Forrester’s blog post. This year’s report appears to show a real maturity in the behavior of technology buyers in social media. Where are they, though? Of course, I would say that!) | B2B VOICES SEPTEMBER 11, 2011  Social Marketing Funnel [Slidedeck from Awareness Networks] Some good tidbits of information form this deck on the Social Marketing Funnel, from Mike Lewis. at Awareness Networks, Inc. Also worth checking out their eBook on the Social Marketing Funnel. The Social Marketing Funnel. View more presentations from Mike Lewis. Social Marketing Funnel [Slidedeck from Awareness Networks] is a post from: B2B Voices. | | | | | |
| B2B VOICES SEPTEMBER 10, 2011  Julio Ojeda-Zapata Talks Tech at MN Blogger Conference I actually caught two sessions from Julio Ojeda-Zapata today, who is a pretty well-known techie here in the Twin Cities as a reporter and columnist for the St. Paul Pioneer Press and an author (fellow attendee recommends iPad Means Business). First one was on Posterous and the second on mobile blogging in general. site, which does do advertising and some other things Posterous doesn’t do. | B2B VOICES SEPTEMBER 13, 2011  Need a Strategy? Start By Playing Games One thing that has always bothered me as a communicator — as a business manager — is when meetings start by talking about “tactics&# without a mention of strategy. As soon as that happens it’s time to stop and restart the meeting. I wrote about this before on B2B Voices when I focused on, “The Most Important Question You Can Ask.&#. don’t mean by goofing around. | B2B VOICES SEPTEMBER 10, 2011  Live from Minnesota Blogger Conference Well we are through the morning keynote by Lee Odden and the first breakout session at the Minnesota Blogger Conference at Allina Commons in Minneapolis. Not surprisingly, Arik Hanson and his colleagues have put on a really nice event here. My mission has been to find out what we can do here to make our b2b blogs better. So 3 things to start: 1. Which leads to … 2. | B2B VOICES SEPTEMBER 7, 2011  Mission Impossible: B2B Blogger Goes Rogue Saturday is the 2 nd Annual Minnesota Blogger Conference in Minneapolis. happened to be looking on Twitter when a batch of tickets was release and decided to take the plunge and nab one. Folks, I’m going to be the ugly duckling at this gig. You’re all B2B marketing people, so you know what I’m talking about, right? What we do is often not pretty, almost never glorious. But so what? Stay tuned. | | | | | | | |
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B2B VOICES | MONDAY, SEPTEMBER 5, 2011  Why My Role Model is an Economist
Don’t confuse a mentor with a role model. have several mentors in the communications profession whom I’ve worked with over the years. They’ve taught me well and acted as phenomenal counsellors, and I still talk with most today. But do you have a role model and what’s the difference? While a mentor is someone you know and talk with to help guide you through difficult career choices, a role model is someone whom you emulate and sets an example for your behaviour. Here’s where my choice of an economist comes into play. “This I discarded. looked at 20, 30 pages.&# MORE >>
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