July, 2009

Trending Sources

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. happy family of five! feel very grateful and blessed

what's your marketing approach?

The Effective Marketer

an interesting post by steve johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. as marketers, we sometimes fall victims of the routine day-to-day tactical

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. How is B2B PPC campaign management different from B2C? Picture an e-commerce company selling products via credit card on its website.

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Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. If you are looking for great basic meat and potatoes cooking in a casual atmosphere, you can’t do much better than Five Guys Burgers and Fries. The family that owns Five Guys were concerned that they could not maintain a high level of customer experience if they were to expand too far or to move into franchising.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Content Marketing Gaining in Popularity

Junta 42

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59 posts per day about content marketing, totaling 1,403 total posts. Related Articles: A Corporate Media Checklist: Content Marketing on the Rise.

Buzz 20

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content. If so, do two things.

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B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.  It will also contain a few posts that are updates on this topic hub.  We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.  This can be quite a bit of content.  The email sign-up form is top right.  Collect. Support.

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Time to Replace your Online News Room with Facebook!

Buzz Marketing for Technology

Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. shout out to Andy Sernovitz who runs a blog by that name - [link] ). Think about it.

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Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog

Content Marketing Today

The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence. Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program.    Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states.    They had a budget of $2.5 million dollars for marketing spend for the campaign. The client's VP of Marketing didn't think anything could be done with a marketing budget that small. That client is thinking about the world we used to live in.  million dollars left.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content. If so, do two things.

BtoB 19

We seek RFPs for Innovation, not Inspiration

Confluent Forms

One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally. For us, this boils down to Innovation vs. Inspiration. If the RFP is asking for potential solutions to a clearly defined concept, challenge or goal, then that is Innovation (and good). How can you tell if it's seeking Innovation or Inspiration? Organizations must invest their time and effort.

RFP 4

An Example of Creating Customer Passion

Content Marketing for BI

This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass. Something you might want to think about for your own B2B niche. Tableau has obviously done that.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Why you need to build your Social Capital?

Buzz Marketing for Technology

But this is just a look forward – what about a look backwards? And what does this mean for our future? What it means is that your Social Capital will be a very important asset to you. Perhaps even as important as your home. know who I would rather have. At first I used to wonder why we were all doing these social activities, I asked people on my podcast series – so where is this all going?

Word of Mouth Marketing Is Becoming Incredibly Important

Content Marketing Today

Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down. Intuitively, we know this to be true. Solid research now reinforces that intuition. This contrasts with the dramatic decline in the US and global economies.

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Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Erica brings up a great point about companies not wanting to share their expertise through content marketing. Why not share? Sharing secrets and expertise arms customers with too much information. Sharing secrets and expertise gives an advantage to the competition. Neither are true, and I'll tell you why. Most companies believe that their competitive advantage is in some process, some product, some service. That's hardly ever the case. Anyone at almost anytime can copy your process, product or service.especially today. Now what are you waiting for?

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Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning. Then, about a week ago I had a very thought-provoking conversation with Chris Herbert from MI6 that made me want to look into this issue some more. Ebooks have a very sharp title page.

Paper 17

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and

URL 4

An Example of Creating Customer Passion

Content Marketing for BI

This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass. Something you might want to think about for your own B2B niche. Tableau has obviously done that.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Stop doing charts in Excel. At least don't use the default options that give you 3D bar charts with dull colors and gray background. The fix? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts

5 Twitter Tips to Strengthen Your Content Marketing Strategy

Content Marketing Today

You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. After all, a hammer can be used to put up a basic bookshelf or to build an entire home that will house a family for a lifetime. So too with Twitter.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

B-to-B Fundamentals Don't Change - The BMA Video

Junta 42

Thanks to David Meerman Scott and Rob Rose for passing this video on from BMA 09 - B-to-B Fundamentals Don't Change

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning. Then, about a week ago I had a very thought-provoking conversation with Chris Herbert from MI6 that made me want to look into this issue some more. Ebooks have a very sharp title page.

Paper 17

Bad service blowback - United Breaks Guitars

Reputation to Revenue

Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. The reality, of course, is that if you're providing lousy products or service, the bad comments are coming anyway, and with an ever larger megaphone. Four days after posting the video, and 1.3 Obviously the damage is done. Thanks to Marketing Pilgrim for the pointer.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Help me do my job better.

RSS 3

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

Summary: Jesubi is designed to make sales prospecting as efficient as possible. It shows how specialized software can be much better at one function than general purpose systems. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. The latest stop on my little tour of not-really-demand-generation systems is Jesubi. Only a couple of other items hint that this is really a product for sales departments: manage calling queues, track appointment quality and record call history. Implementation adds $1,500 to $5,000 depending on complexity.

A Small Business Website That Works: How Adventure Training Concepts Delivers on the Web

Content Marketing Today

Adventure Training Concepts(ATC) shows us quickly and precisely what they do and why should we should care. I met the founders of this company several years ago when they were just getting started. always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the principals, Michelle Jones. Real training! Real results!&#

Changes Coming at Junta42.com

Junta 42

Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning.    We've been working on a new and improved version of Junta42 for quite some time now, which will launch later this week. thought it was important to give you a head's up on this.    It's also incredibly therapeutic for me to talk about it. So, here is a short list of some of the changes you'll see.  There is no more Junta42 Match (at least not the name).  Why make the change? In June, 2008 we launch the matching service.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How to Find New Customers

Fearless Competitor

“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.”. Liked it a lot. So much written re: demand gen, but most is too complex. Ogden makes it simple, so it’s a ‘Must Read&# and him a ‘Must Interview.’ ’ Craig Rosenberg, the Funnelholic, in an interview with Mr. Ogden. “I think Jeff Ogden’s whitepaper is excellent and this interview is as well.&#. Jeff Gaus, CEO, Prolifiq Software. Click here to read the entire interview.

On Lead generation: Insist on lead quality over quantity

B2B Lead Generation Blog

Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security. If you really want to make a difference in your company’s sales, dig deeper. Couple this definition with elements from the ideal customer profile and you have the beginnings of a meaningful lead definition. Dig deeper.

Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity

B2B Marketing Savvy

Other Popular Posts:      DIY Media Buying Or Use A Pro ?   Twitter Deivers A PR Gem       Email Scoop. Read time: 3 minutes) I’ll try not to boil the “tool&# ocean.  Rather, this is a recap of some day-to-day, practical apps that I use most every day – and a few I’m investigating.  Hope the post is useful in suggesting a framework for exploration.  The Collection. 30 Web2.0

The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

These terms, often used interchangeably, are different approaches to how you nurture your prospects.    While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. lead nurturing

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Ultimate Guide to Creating an eBook - The eBook eBook

Junta 42

Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook.    First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and a readable, natural voice. Second, if you are considering an eBook as part of your marketing plans, this is a must read.    Below is the embed, but you can download the complete version from Jonathan here. The Ultimate Guide to Creating eBooks - The eBook eBook View more documents from Joe Pulizzi. The eBook eBook 11 Point Checklist.