July, 2009

Trending Sources

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. A happy family of five!

what's your marketing approach?

The Effective Marketer

an interesting post by steve johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. as marketers, we sometimes fall victims of the routine day-to-day tactical

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program.    Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states.    They had a budget of $2.5 million dollars for marketing spend for the campaign.

We seek RFPs for Innovation, not Inspiration

Confluent Forms

One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Twitter Tips to Strengthen Your Content Marketing Strategy

Content Marketing Today

You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.

A List of B2B Lead Qualification Criteria by Category

Sales Lead Insights

I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. Here’s what I came up with so far: Firmographics (Industry, company size, location). Demographics (Contact’s title, job function).

Content Marketing Gaining in Popularity

Junta 42

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Buyers Increase Use of New Info Sources

WriteSpark

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites.

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

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Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog

Content Marketing Today

The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence.

Medical Symptoms and B2B Marketing Processes

Digital Body Language

The medical world is very used to the fact that symptoms such as pain, headaches, and nausea are often the body's way of indicating that something has gone wrong. When a treatment is applied to the symptoms alone, it can mask an underlying problem.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Why You Don't Date Inbound Marketers [Cartoon]

Smashmouth Marketing

Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound? inside sales

Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Erica brings up a great point about companies not wanting to share their expertise through content marketing. Why not share? Sharing secrets and expertise arms customers with too much information. Sharing secrets and expertise gives an advantage to the competition. Neither are true, and I'll tell you why. Most companies believe that their competitive advantage is in some process, some product, some service. That's hardly ever the case.

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Time to Replace your Online News Room with Facebook!

Buzz Marketing for Technology

Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Word of Mouth Marketing Is Becoming Incredibly Important

Content Marketing Today

Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.

Business Value of Social Networking

Industrial Marketing Today

Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about

Marketing Automation - What does it mean?

Digital Body Language

Consistently, the term “marketing automation” is applied to our industry. I find it a term that is less than ideal when it comes to describing what the industry does, but nonetheless, the term has stuck.

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

10 Signs that Sales & Marketing are Mis-Aligned

Acquiring Minds

Office Fight by trawin Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned. As a provider of lead generation services, we are afforded a unique position at the intersection point between sales and marketing to observe many of these 'canaries'.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right?

Spot the spammer

Beyond

Was it something I said? Although I was initially alarmed to find I had lost more than a hundred of my loyal and dedicated (?) following on Twitter last Friday, I was reassured to hear that this was just Twitter clearing out some of the spammier accounts.