Fri.Feb 17, 2012

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Facebook’s Frictionless Sharing Creates Real Friction

Biznology

Image via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. This idea was brought to us by the folks at Facebook. Simply put, it’s a mechanism to share information (like what you are reading, watching etc) with others in your social network without the repeated bother of app requests.

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Agencies: Walk Your Talk

Convince & Convert

Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc. , . Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key problem haunting the reputation of agencies in the business world.

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B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Adobe Experience Cloud Blog

by Jason Miller Yesterday I attended the B2B Netmarketing breakfast here in San Francisco. I love these events because it’s a giant room full of B2B marketers who are there to learn and network. Striking up a conversation is as easy as walking around the room, zeroing in on someone’s nametag and saying hello. B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top a

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6 Compelling Reasons You Should Use Pinterest for Marketing

Hubspot

Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000% , receiving 11 million hits in just one week. Despite its rapid adoption, I often hear, “I don’t get Pinterest,” or “It’s only useful when planning a wedding.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Combined Arms: Synergizing Your Mobile Message With Other Platforms

SnapApp

Mobile marketing is powerful. It reaches customers quickly and inexpensively, with a short enough turnaround time that you can make changes in real time. But it's even more powerful when combined with your other marketing efforts. In fact, the more interwoven your different advertising impressions are, the more effective each will be. Synergy is when multiple elements combine to create something greater than the total of their individual contributions.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up to date with ever-changing laws that affect how you do your job. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentat