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Turn Leads into Customer Advocates


It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then? Hive9


How To Decide Whether Marketo RCA Is Right For You


The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented. Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible.


Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World

Modern B2B Marketing

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different.

How To Be a B2B Marketer At Dreamforce 2016


If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge. All you have to do is register. Time: 7:30am – 5:00pm PST.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein


– We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted. Whether it’s Spotify using machine learning to give us a better music playlist, Apple using natural language processing to make Siri our digital assistant,or marketing companies using audience insights to personalize the CX, AI is truly everywhere. The post Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein appeared first on Opentopic. Marketing - Financial Services

8 Non-Sleazy Strategies for Upselling Your Clients


Have you ever given your order at a fast food drive-through, only to be asked, "Would you like fries with that?". This is a classic example of upselling -- a sales technique used to sell additional goods or services to existing customers. Among agencies and freelancers, upselling can seem tricky. Check out eight strategies below to help get you started. Marketing Agency Daily

Your Audience Called. They Say You’re Fired.


“You will get all you want in life if you help enough other people get what they want.” ” – Zig Ziglar. Sounds like a nice philosophy, right? But is it a business strategy? According to some, it’s not even a business strategy anymore. It’s a business requirement. That’s all true, and it points to an excellent ideal. Our audiences don’t need advertisements. They need help.

Does Your Marketing Culture Embrace Change Management?

Type A Communications

September 20, 2016 by Carla Johnson Change never comes easy. Whether it’s a detour on your way to work or restructuring an entire company, few people take change in stride. read more. Change Management Carla Johnson Type A Communications

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores


Having a difficult time getting Facebook viewers into your brick and mortar store?  There’s a solution for you now.  Store Visits is the new Facebook objective that will have advertisers like you clicking “like”.  The Store Visits objective is now separate from Facebook’s Local Awareness objective to target those in-store visits a little more closely than they were before.  This will be invaluable for clients who are looking for more foot traffic in their stores. This objective serves ads to those viewers that Facebook believes are most likely to visit your store.  Did you like this post?

Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year


Pure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA. For the third consecutive year, Mass.-based based Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list, an elite ranking of the country’s fastest-growing private companies. Pure Incubation is number 1,985 this year with a revenue of $9.5 million.

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%


Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it. In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns.

Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

If you’re reading this article in an American place of business, chances are high that your office provides some kind of health care coverage for you. After all, it’s the law. But six years ago, the dynamic between employers and insurance providers was anything but simple. In March of 2010, the Affordable Care Act (ACA) was signed into law. Some said it should be exciting.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

An Introduction to Blogging for Nonprofits [FREE EBOOK]


If there's one marketing tactic that nonprofits often undervalue, blogging would likely be it. What's so great about blogging? Blogging is a low-cost marketing asset with long-term returns. It is strongly related to attracting high-quality traffic, generating new supporters, and increasing awareness for your mission. But getting started with (or perfecting the art of) blogging is no easy task.

How to Run a Webinar: Define Your Invitation and Registration Process

Lead Liaison

This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. The next step is to define your invitation and registration process. Define Your Webinar Invite Process. Once you’ve got your data ready and your target audience defined, it’s time to start putting together a process for inviting people. We like using AddToCalendar for this.

Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

It's All About Revenue

Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. How Can This Be Done? So glad you asked. Provide real time retargeting. Drive cross channel conversions. CMO Corner


The Power of Being Different

Fearless Competitor

On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. REI closed and paid employees on Black Friday.  That is the most prosperous day of the year.  It was all over the news and they shared the concept with others using social media. That bring us to a key marketing idea.  How are you unique? Think that thoroughly and come up with radical ideas. What do you think of this concept?  Love to read your comments.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Getting SEO Right: Simple Steps to Better Organic Rankings


We’ve all seen a lot of changes in Search, both Paid and Organic. Some of the changes have been relatively minor, while others have been much more significant. However, organic search (SEO) remains mysterious to a lot of marketers. I’m going to focus on some of the key aspects that will help you get higher in the ranking- architecture and content. Google is still a Bot. Content is King.

How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]


Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results. However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results. How to write the best copy for your banner ads.

Activate Your Fanbase With User-Generated Content

Vertical Response

In the digital era, everyone is a content creator, and that’s great news for marketers. Brands are boosting awareness by encouraging the public to share their customer experiences on platforms like Twitter and Instagram. But this kind of user-generated content (“UGC”) isn’t limited to social media interactions between a brand its customers. Get Our Newsletter.

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Our customers aren’t saying, “We need solutions.”

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

9 Types of Interactive Content for Innovative Lead Gen


Need more leads? Need better leads? Almost all of us do. The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. It’s not like they don’t have a lot of other choices. Even when we do create a great white paper, case study, or research report, it can be hard to make it stand out in a sea of similar content.

Five Content Marketing Tips for B2B Success


Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. It’s about quality, not frequency.

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

Type A Communications

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is. read more. Brand Storytelling Branding Customer Experience B2B Marketing B2C Marketing Carla Johnson Content Marketing Institute digital marketing Digital Storytelling marketing storytelling Type A Communication

Come Talk Content + Have a Drink on Us [In San Francisco]


This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time ( the first event was in New York ), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet? LinkedIn | Twitter. LinkedIn | Twitter.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Measure the Revenue Impact and ROI of Webinars


Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Measuring the revenue impact of webinars.

The Perfect Close

Your Sales Management Guru

The Perfect Close. -A book review-. The quality of new sales related books coming out is amazing and The Perfect Close by James Muir is another high quality book to add to your library. James writing style along with his content makes his book contemporary and a complete book to take an average performer to the next level. You can find it on Amazon. Do you have a Plan?-A Checklist to Validate it.

A Guide to Growing Your Business and Revenue

B2B Lead Blog

The goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Yet, this process is easier said than done. Oftentimes, the lavish business plans that people start out with fail to come to fruition. In fact, studies have shown that only about 20 percent of businesses manage to […]. Marketing Automation marketing automation

5 Key Differences Between Email Marketing and Marketing Automation


Your business is getting traction. You’ve started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. You begin to look at the options for marketing software, and. this is the point where you may have arrived at this article. The answer is simpler than you might think.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.