In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides. growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. After all, the two purposes of an email signature are to tell the recipient a little about yourself (e.g., signatures. Here are a few notable examples of Web 2.0 MORE >>

In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. From my perspective, LinkedIn has some interesting opportunities. Here's Here's my look at  LinkedIn in the brave new world of media pitching: Make Connections : LinkedIn's core purpose is to make connections - either with people you know or people you want to know. del.icio.us MORE >>

Here are some ways to get people to participate in a wiki. Quick definition of a wiki , for purists the Wikipedia definition is what you should fall back on. For those that just want to keep reading here, a wiki is a web-based place for individuals to contribute knowledge so that others may benefit. At the Social Media Breakfast in Phoenix on March 14, 2008, I had a conversation with a colleague named Miles who provides tech support for computers at the retail stores of a major wireless company. Here are some ideas for launching an internal wiki focused on, but not limited to. tech support. MORE >>

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode. MORE >>

We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really. When they learn what we do for a living , they invariably ask us "what should my website cost?" If only it were easy to give a good answer. The fields of web design and web development are filled with a wide spectrum of professionals, hobbyists, students, freelancers and outsourcing firms around the globe. And these are only some of the variables that contribute to the pricing. What will your website do for you? Distinguishing yourself costs money. MORE >>