Sat.Mar 25, 2017 - Fri.Mar 31, 2017

Trending Sources

Healthcare needs social media influencers and influence

Biznology

There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing. And share, and share, and share. Like this post?

5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. You have to endure them for at least 5 seconds until you’re allowed to skip through.

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The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access

Radius

Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It’s the foundation that Radius was built on. When we started Radius in 2012, our team had one goal in mind – make it simple for marketers to access high-quality data, leverage intelligence, and ultimately drive revenue. Mapping the revenue footprint of bad data. Click-to-tweet.

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Best Practices for Revenue Ops: Data & Analytics

bizible

As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Prove How Marketing Contributes to Business Growth. Scale Your Campaigns.

How Generations X, Y, and Z Consume Video Content [Infographic]

Hubspot

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests. Video Daily IGSS

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. This week’s show. 2. Sponsor (36:46).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What Email Marketers Need To Know About the Changes To Verizon Email Addresses

It's All About Revenue

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. Deactivated and address completely goes away. Option 1 – The Facts.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. What Are Twitter Moments? 1) Events.

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How Creative Are You? Take the Test.

Type A Communications

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he. read more. Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California Berkeley

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Need More Customers? Get Happy Employees!

B2B Marketing Insider

What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […]. The post Need More Customers? Get Happy Employees! Marketing Strategy

A Practical New Resource for SMBs: B2BMarketing.Technology Launches

Webbiquity

B2B marketing professionals are faced with an expanding universe of tools to help them produce, distribute, and measure the results of content marketing (among many other tasks) more effectively. But, particularly for small to midsized businesses, the marketing technology (martech) landscape presents as much confusion as promise. B2B marketers face several martech challenges.

The Good News About CMOs and Data Driven Marketing

It's All About Revenue

Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that post. Yes surveys. These same marketers are probably still using fax machines. But you already knew that, right?

Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video

Vidyard

Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you. How do you engage people who spend every hour of their workday thinking through the same problem? We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

What’s Your Marketing Priority in 2017? Data, Social, or SEO?

B2B Marketing Insider

Marketing is one of those industries where we are all constantly trying to do more, learn more, and come up with the buzz-building strategies that have never been done before. Like it or not, it’s just our nature not to settle or get too comfortable. Nor is it the nature of C-suite or our clients […]. The post What’s Your Marketing Priority in 2017? Data, Social, or SEO? Content Marketing

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10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia

Hubspot

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn't even know we needed. We're rounding up the best of March below. 1) Heinz. 2) YouTube.

Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing

Contently

It’s 9 a.m. on a July morning in Reebok’s newsroom, and “binge think,” the corporation’s brainstorming session, is heating up. When I walk in, Dan Mazei, the senior director of Reebok’s Global Newsroom, is standing on a chair, scribbling story ideas on a whiteboard. A dozen staffers surround him, gathered on couches and colorful footrests. ” “A witch?”

When Can You Expect to See Content Marketing Results?

KoMarketing Associates

“When can I expect to see content marketing results?” ” It’s a question we hear all too frequently in the SEO world, especially when first starting out with client programs. And it’s understandable – clients are investing their time (and dollars) in content marketing and they want to know when those efforts will pay off, especially if they have to justify the expense to company leadership. But the answer to that question is one that rarely satisfies anyone: “It depends.” Let’s take a look: Set the Content Goals at the Program Outset.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it. Check out the infographic […]. Content Marketing content marketing strategy content strategy

How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]

Hubspot

There's a reason most children's books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help explain complicated concepts better than text alone. Whether you're reading The Very Hungry Caterpillar or a blog post, the lesson remains the same.

Why Financial Brands Are Investing More in Educational Content

Contently

Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. Personal finance is all but ignored in most public school systems, and “nearly all developed countries have a higher personal savings rate than the United States,” according to the St. Louis Federal Reserve. Educating from the top.

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Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)

Content Standard

It’s Tuesday. You’re heading back to your desk and peering out the window, just realizing that it’s pitch black outside. Having spent the past four hours helping your team put out a mini-fire, you lost an entire afternoon. There’s just one thing you hadn’t considered until now: how will you ever find the time? When it comes to social, quality always trumps quantity.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Why Your Business Needs Outbound Lead Generation

B2B Marketing Insider

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so. Demand Generation

My Campaign Sucks…Now What?

Hubspot

We’ve all been there. It took three months to launch that marketing campaign from start-to-finish. Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done. A week goes by. After all, you’ve not collected nearly enough data to start compiling reports and making decisions. But why?

What does the art and science of marketing really mean? Your thoughts?

chiefmartech

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? As a reminder, the early bird “beta rate” for MarTech tickets expires this coming Saturday, April 1 — yes, really, April 1. Your thoughts?