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| | DIGITAL B2B MARKETING JANUARY 19, 2012 Google+ for SEO? Don’t Focus on Your Brand Page! Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World. | IT'S ALL ABOUT REVENUE JANUARY 12, 2012 Infographic: A History of Disruptions in B2B Marketing by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world. After all, it’s a tall order. It heralds a refined approach to content marketing. | WEBBIQUITY JANUARY 9, 2012 Best Twitter Tips, Tools and Tactics of 2011 In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S. | | | | | | | | | -
B2B MARKETING INSIDER | THURSDAY, JANUARY 5, 2012 8 Great Marketing Infographics To Inspire Your 2012 Objectives It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. “ The Size of The Mobile Market “ - by iStrategy. MORE >> -
CONVERSIONATION | SATURDAY, JANUARY 28, 2012 Building Your Internal Social Media Expert Team An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist MORE >> -
Pinterest drives enormous blog and business success Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. And like most of us, it was a labor of love without a whole lot of “community.” ” In fact, for the first eight months, she had a grand total of seven readers. But between August of 2011 and today Kate has had over 10 million page views! How did she achieve this amazing success in just five months? Pinterest! ’,” she said. How about you? MORE >> -
MARKETING INTERACTIONS | SUNDAY, JANUARY 22, 2012 6 Tips for B2B Vendors Becoming Publishers Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. But noise isn't going to help you meet your goals. The thing about noise is that we've all become adept at tuning it out. There's just so much of it that we've had to develop the survival skill of discernment. We've become very swift judges of what's useful and what's wasting our time. Time we have precious little of with all the social media interaction, email, meetings and job responsibilities. MORE >> -
BUYEROLOGY | WEDNESDAY, JANUARY 4, 2012 5 Ways New Buyer Behaviors Are Impacting B2B Sales For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times. MORE >>
- 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011 WEBBIQUITY | MONDAY, JANUARY 16, 2012
- Being Pretty Isn’t Enough for Social Media Marketing BIZNOLOGY | TUESDAY, JANUARY 17, 2012
- The Danger of Automatic Feeds in Social Media THE EFFECTIVE MARKETER | TUESDAY, JANUARY 31, 2012
- 7 reasons every job-seeker needs to blog GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, JANUARY 20, 2012
- Nine Simple Tactics to Drive a Higher Return on Trade Show Investment B2B LEAD GENERATION BLOG | SUNDAY, JANUARY 15, 2012
- Predictive Buyer Modeling Is Changing the Future of B2B BUYEROLOGY | MONDAY, JANUARY 30, 2012
- 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012
- Are Shorter Sales Cycles a Wake-up Call for Marketers? MARKETING INTERACTIONS | TUESDAY, JANUARY 24, 2012
- 39 More (of the) Best Social Media Guides, Tips and Insights of 2011 WEBBIQUITY | TUESDAY, JANUARY 24, 2012
- Forget demographics. It’s all about the socialgraphics GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 25, 2012
- 6 Ways to Make Your Landing Pages Convert B2B WEB STRATEGY | TUESDAY, JANUARY 10, 2012
- Why Google Social Search Means You’ll Probably Want a Google+ Page IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 11, 2012
- 6 Tips For Building a High Quality Blog Following FEARLESS COMPETITOR | SATURDAY, JANUARY 14, 2012
- Why B2B Marketers Must Address Status Quo MARKETING INTERACTIONS | TUESDAY, JANUARY 31, 2012
- B2B Decision Makers are Increasingly Researching in Social Media INBLURBS | WEDNESDAY, JANUARY 25, 2012
- This is why you’re not Seth Godin. GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 10, 2012
- Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments B2B WEB STRATEGY | TUESDAY, JANUARY 31, 2012
- 4 Steps for Making Demand Generation More Social IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 30, 2012
- 7 Tips for a Successful PPC Landing Page THE POINT | WEDNESDAY, JANUARY 25, 2012
- Blogs Provide Versatility for B2B Content Marketing MARKETING INTERACTIONS | THURSDAY, JANUARY 5, 2012
- Five Facebook Tips for Small Businesses PAUL GILLIN | WEDNESDAY, JANUARY 25, 2012
- 20 of the World’s Wittiest Twitter Bios GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 24, 2012
- 12 (of the) Best WordPress Guides and Plugin Reviews of 2011 WEBBIQUITY | MONDAY, JANUARY 30, 2012
- Lights, camera, action: Video helps you stay in touch with customers BIZNOLOGY | MONDAY, JANUARY 23, 2012
- Proven Tactics to Increase Blog Traffic THE EFFECTIVE MARKETER | THURSDAY, JANUARY 26, 2012
- Treat Bad Customer Reviews as Good Friends CONVERSIONATION | WEDNESDAY, JANUARY 11, 2012
- Sensible Talk About Social Media Measurement PAUL GILLIN | WEDNESDAY, JANUARY 4, 2012
- Look out. Twitter is way cool again. GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 11, 2012
- Best B2B Marketing and Sales Strategy Guides and Insights of 2011 WEBBIQUITY | TUESDAY, JANUARY 3, 2012
- Genoo Adds SEO To Web Site Management and Marketing Automation CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 10, 2012
- Mobile Marketing 101: Unique Experiences For Unique Environments CK'S B2B BLOG | FRIDAY, JANUARY 13, 2012
- B2B Community Management: 10 Tips to Get Started MEASURABLE MARKETING | MONDAY, JANUARY 30, 2012
- Email Marketing: Will Those Shape-Shifting Aliens Take Over? FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 31, 2012
- The Six Stages of Emotional Branding GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 31, 2012
- Around the World in Social Media B2B VOICES | MONDAY, JANUARY 16, 2012
- B2B Social Media Opportunities [#B2Bchat Recap] DIGITAL B2B MARKETING | MONDAY, JANUARY 16, 2012
- Buyer Personas are the Foundation upon which Demand Generation is Built FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
- Social and Digital in Belgium: Trends, Budgets and Challenges 2012 CONVERSIONATION | THURSDAY, JANUARY 12, 2012
- Two Ways to Adapt Business to the Latest Marketing Trends TOMORROW PEOPLE | MONDAY, JANUARY 9, 2012
- It’s time to evolve the social media mindset GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 3, 2012
- Two Smart Ways to Keep the Marketing Engine Running During Tax Season MARKETRI | TUESDAY, JANUARY 3, 2012
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