Trying to get a handle on all the various marketing technologies available out there? Too much noise being made by the largest vendors? This is a great (and thorough) visual landscape of marketing technology vendors. Trying to understand the difference between search ad management and video search ad management? Scott Brinker has laid it out in a logo dense way but seems to make it all fit together nicely over on his Chief Marketing Technologist blog. Plus, we like the fact he included LoopFuse in the Marketing Automation category. Nice work Scott! MORE >>

Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. Like Twitter's follow button and Facebook's like button, LinkedIn's version makes it simple for your website visitors to follow your company's LinkedIn page with just one click. No navigating to the LinkedIn website required! And yes, you should want some more followers. 69%) and Facebook (.77%). It's easy! 2) Enter your company name or ID. MORE >>

People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information and researching products and services, they turn to the Internet. More specifically, they turn to the search engines. Businesses today understand that in order to be successful online, they need to have a positive search engine presence and invest in SEO. However, a mistake that they can sometimes make is to think that working on SEO is enough. SEO is a long-term strategy. MORE >>

T here’s a decades old saying in advertising that bears repeating: “People don’t read ads – they read what interests them. Sometimes it’s an ad.” ” The man behind those words – Howard Gossage – was right. Sometimes it is an ad.  Sometimes. Every other time, it’s content. Sure, we all fell in love with the Old Spice guy , and the Most Interesting Man in the World campaign has played on giddy repeat for years. We dig the Visa ads telling heroic stories of athletes overcoming great odds to succeed. It useful and/or entertaining. MORE >>

In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores was, well: broken. The most glaring symptom was the absurdly high scores: hundreds of contacts had lead scores of more than 1,000, even though the supposed threshold for a sales-ready lead was a mere 100 points. Amongst companies who adopt marketing automation technology, the problem of lead score inflation is a common one, mainly due to the rudimentary way in which most companies first decide to assign those scores. and so on. download trial version). MORE >>