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| | GROW - PRACTICAL MARKETING SOLUTIONS
FEBRUARY 19, 2012 The social media measurement smackdown
Last week I was involved in what one tweeter characterized as an “ROI smackdown.” ” I was speaking on a panel for Social Media Week New York when one of my fellow panelists said “This ROI stuff is just a bunch of crap. I’m so tired of it. You can’t measure what you’re doing and people should not even try.” ” I began to twitch. That’s $12,000.
| | IT'S ALL ABOUT REVENUE
FEBRUARY 19, 2012 Does Social Media Deliver More Traffic Than Email?
by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages.
| | B2B LEAD GENERATION BLOG
FEBRUARY 19, 2012 How to Get the CEO to Support Your Next Marketing Plan
Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach. A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. ” I feel his pain. They could care less about clicks or responses.
| | FEARLESS COMPETITOR
FEBRUARY 19, 2012 Sunday Learning | Shape-Shifting Dinosaurs – Great TED Video
At Find New Customers , we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less. Kids and those of us into nature love dinosaurs, so this TED talk caught my eye. Hope it does yours too. link] Where are the baby dinosaurs? On weekends, he’s a dad, husband and avid (but lousy) basketball player.
CLOUD POTENTIAL Customers Aren't Spoiled Brats. They Just Want What They Always Did - And Now They Can Tell the World
| SUNDAY, FEBRUARY 19, 2012
There's a lot of talk going around marketing circles lately, positing that today's customers have become spoiled brats, expecting everything "now," and throwing a major, public tantrum when they don't get what they want. think this is completely false, and just another example of marketing and management hubris. In fact, one could say that managers and marketers are behaving more like spoiled brats than their customers are. read more. Customer Experience MORE >>
MANHATTAN MARKETING MAVEN Building Brand Relationships
| SUNDAY, FEBRUARY 19, 2012
I have more relationships that I can handle. I I do a so-so job, managingup, down and sideways at the office. I I do a little better with my gorgeouswife, great kid and lovelorn dog. I struggle to manage relationships with dog-walkers,doormen, dry cleaners, tech guys, postmen, next door neighbors, visiting cousins, finance guys, college pals and professional peers. I I am maxxed out. And even if I did, I am not sure I’d do any better relating to them. RFM Rules. If MORE >>
- Preemptive Strikes: A Highly Effective Sales Strategy for Dealing With Bad-Mouthing Competitors
What a brilliant sales strategy! That's exactly what came to mind when I saw Rick Santorum's new television ad. But before you watch it, a little background: If you follow American politics, you know that Mitt Romney's status as the "presumptive" Republican presidential nominee recently came to a screeching halt. After sweeping the recent caucuses in Colorado, Missouri and Minnesota, suddenly Santorum was surging in the polls. But just a few weeks earlier, Newt Gingrich had been the frontrunner. This onslaught nearly collapsed Gingrich's campaign. What did they do it? The setting? The action? MORE >>