Fri.Nov 04, 2011

Trending Sources

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

10 Reasons I Am One Nanosecond Away from Deleting your Email

B2B Marketing Traction

You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no business or person’s name in the email From field. There is no subject line. Your subject line is irrelevant to me.

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The 15 Best Facebook Pages You've Ever Seen


With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. These pages provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

Permission Marketing Drives White Paper Relevance


As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Social influence and social media activism

grow - Practical Marketing Solutions

I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission.

6 Creative Ways to Make Content More Visual


We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that’s why they say, “a picture is worth a thousand words,” right? So if humans love visuals, why not leverage that fact on your blog and in other content creation? Here are six great ways to make your inbound marketing content more visual. 6 Creative Ways to Improve Content With Visuals.

5 Foundational Marketing Books You Need to Read

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. He’s work with some of the most respected brands in world.

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Laugh and Learn with Find New Customers | Episode 51 – The Beard

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode entitled “The Beard”, he explains how marketers can can use the element of surprise to engage in a noisy world. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

42% of B2B Marketers Report Zero Social Media Leads

Social Media B2B

According to a B2B social media survey by Pardot, B2B cloud marketing automation software provider, even though 95% of B2B companies report using social media (a number that strikes me as way too high), nearly half of them (42%) have received no leads or can’t attribute any leads generated to social media. B2B marketers are responsible for generating leads and social media should be part of that process. Using social media for just brand awareness, connecting and engaging is not enough.

Getting Your Content Published: Thoughts from BlogWorld LA

Ad Your Comment Here

I was able to talk about content production with WebProNews on Thursday, here’s the interview: More WebProNews Videos. Conferences & Events content production Interviews BlogWorld bwela

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Find New Customers Fan of the Month – Arthur Germain

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. month is none other than Arthur Germain of the Communication Strategy Group. As Fan of the Month, he is featured every Friday morning. Arthur is an expert in company messaging (which he calls “Brand-Telling) and is based on Long Island. He can be reached at agermain at He is also on Twitter at @arthurgermain.

Internet Industry Assumptions Can Be Dangerous for SMB’s


Image via Wikipedia. I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and less as we move toward an app centric world.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 4 Ways to Address Privacy Concerns in Your Marketing When you consider that research

Attribution and Linking Are Essential to Transparency

B2B Memes

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. A good example is from Buttry’s post on Monday, in which he offers advice on attribution. It’s an age-old issue for trade journalists that has only intensified in the online era.

Keep Your Mobile B2B Marketing on Track in Time for iPhone 5

Modern B2B Marketing

by Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. When Steve Jobs stepped down from his position as CEO of the company, even more questions arose.

The B2B Marketing Roundup: Week of October 31st - November 4th.


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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Get Marketing Content On the Go: Listen to This Blog!


Always on the go but love you some inbound marketing tips and tricks? You're no longer limited to text. Now you can use the handy dandy Vocalyze widget in this blog's sidebar to listen to our latest blog posts, hands and eyes free! How's that for multimedia accessibility? (In

Suggestions On When To Use Mass Email For Teleprospecting

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Another beautiful fall New England day outside, leaves starting to change, crisp air… perfect day to Google search for a blog idea…no I didn’t, yes I did, no I didn’t… ok so I did. Lucky for me just as I began my search for a topic a message popped into my inbox from an email blast I sent out almost a week ago. Presto I have my next blog topic!

10 Things We Hate About Marketing Automation


You've all likely experienced the horror of bad marketing automation. You know the feeling: you open your email inbox only to see a slew of emails not meant for you. Yup, that's what I'm talking about. Usually these emails don't offer any information you'd be interested in.

INFOGRAPHIC: The Business of Social Media

Client Bridge

From Hua Marketing, here's an infographic about how businesses use social media effectively. View Original Article

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Webinar: Infamous Social-Media Fails


Sign up for Fathom’s free social media webinar today! What: “Infamous Social Fails: What Your Business Can Learn from Celebrity Mistakes” When: Wednesday, November 9, 3:00-4:00 p.m. EST. Why: Because you might stand to learn from their mistakes. See more details and register today. Be Sociable, Share! Tweet. Events

4 Ways to Address Privacy Concerns in Your Marketing


Have you ever been at a social gathering, and you and one of your friends realized you'd been shopping at the mall/supermarket/pet store at the very same time earlier that day? "No No way! I was in there at 5! You went at 4:45?! We must have just missed each other!".