Fri.Nov 04, 2011

Trending Sources

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines,  fMRI ,  EEG  and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive  market research  to do, but fortunately most brains work the same, with some exceptions for age and gender. Whether or not there is emotional ENGAGEMENT. How easily the message and the brand is encoded to MEMORY.

10 Reasons I Am One Nanosecond Away from Deleting your Email

B2B Marketing Traction

You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no business or person’s name in the email From field. There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me. You do not include a call-to-action, so I delete the email.

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The 15 Best Facebook Pages You've Ever Seen


With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. These pages provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. Facebook Pages are a simple tool, but they allow for many interesting business opportunities. Put simply, these pages are awesome. Intrepid Travel. Threadless. Nutella. Zappos.

Permission Marketing Drives White Paper Relevance


As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost everybody.” [1]. They no longer tolerate traditional interruption marketing methods.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

6 Creative Ways to Make Content More Visual


We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that’s why they say, “a picture is worth a thousand words,” right? So if humans love visuals, why not leverage that fact on your blog and in other content creation? Here are six great ways to make your inbound marketing content more visual. Creative Ways to Improve Content With Visuals. 1. Include High-Quality, Professional-Looking Photos and Images: Have you ever clicked through to a blog article that was all — and only — text?

5 Foundational Marketing Books You Need to Read

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. He’s work with some of the most respected brands in world. He shares the marketing books he’s derived inspiration from over the years. You’re an eager beaver. A go-getter. Todd Defren.

Laugh and Learn with Find New Customers | Episode 51 – The Beard

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode entitled “The Beard”, he explains how marketers can can use the element of surprise to engage in a noisy world. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.  He’s also the host of the new B2B marketing show Mad Marketing TV , sponsored by Act-On Software. ” Dan McDade, Pointclear.

42% of B2B Marketers Report Zero Social Media Leads

Social Media B2B

According to a B2B social media survey by Pardot, B2B cloud marketing automation software provider, even though 95% of B2B companies report using social media (a number that strikes me as way too high), nearly half of them (42%) have received no leads or can’t attribute any leads generated to social media. B2B marketers are responsible for generating leads and social media should be part of that process. Using social media for just brand awareness, connecting and engaging is not enough. And it is not what B2B marketers should be spending their time doing.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Internet Industry Assumptions Can Be Dangerous for SMB’s


Image via Wikipedia. read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and less as we move toward an app centric world. My guess is that while you may not have taken note, you’re doing less and less in search engines and more and more in answer engines. find myself using apps to get info.

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Getting Your Content Published: Thoughts from BlogWorld LA

Ad Your Comment Here

I was able to talk about content production with WebProNews on Thursday, here’s the interview: More WebProNews Videos. Conferences & Events content production Interviews BlogWorld bwela

Find New Customers Fan of the Month – Arthur Germain

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. month is none other than Arthur Germain of the Communication Strategy Group. As Fan of the Month, he is featured every Friday morning. Arthur is an expert in company messaging (which he calls “Brand-Telling) and is based on Long Island. He can be reached at agermain at He is also on Twitter at @arthurgermain. Why don’t you follow him? Thanks for your support, Arthur. We really appreciate it.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Ways to Address Privacy Concerns in Your Marketing When you consider that research

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Attribution and Linking Are Essential to Transparency

B2B Memes

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. good example is from Buttry’s post on Monday, in which he offers advice on attribution. It’s an age-old issue for trade journalists that has only intensified in the online era. The first is the thorny issue of press releases. They should do better. Journalists as Buzzword Killers.

The B2B Marketing Roundup: Week of October 31st - November 4th.


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Keep Your Mobile B2B Marketing on Track in Time for iPhone 5

Modern B2B Marketing

by Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. When Steve Jobs stepped down from his position as CEO of the company, even more questions arose. What will happen to the iPhone? Recently, however, Apple did introduce the iPhone 4S.

Get Marketing Content On the Go: Listen to This Blog!


Always on the go but love you some inbound marketing tips and tricks? You're no longer limited to text. Now you can use the handy dandy Vocalyze widget in this blog's sidebar to listen to our latest blog posts, hands and eyes free! How's that for multimedia accessibility? (In fact, you can even listen to this very post !). Ways to Listen to This Blog. 1. Four awesome reasons, for starters.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Suggestions On When To Use Mass Email For Teleprospecting

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Another beautiful fall New England day outside, leaves starting to change, crisp air… perfect day to Google search for a blog idea…no I didn’t, yes I did, no I didn’t… ok so I did. Lucky for me just as I began my search for a topic a message popped into my inbox from an email blast I sent out almost a week ago. Presto I have my next blog topic! Mass emailing can be a great way to hone in on potential targets for leads.

10 Things We Hate About Marketing Automation


You've all likely experienced the horror of bad marketing automation. You know the feeling: you open your email inbox only to see a slew of emails not meant for you. Yup, that's what I'm talking about. Usually these emails don't offer any information you'd be interested in. Instead, it's self-serving and boring. What's worse -- you probably received one of those very same messages yesterday.

INFOGRAPHIC: The Business of Social Media

Client Bridge

From Hua Marketing, here's an infographic about how businesses use social media effectively. View Original Article

Webinar: Infamous Social-Media Fails


Sign up for Fathom’s free social media webinar today! What: “Infamous Social Fails: What Your Business Can Learn from Celebrity Mistakes” When: Wednesday, November 9, 3:00-4:00 p.m. EST. Why: Because you might stand to learn from their mistakes. See more details and register today. Be Sociable, Share! Tweet. Events

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

4 Ways to Address Privacy Concerns in Your Marketing


Have you ever been at a social gathering, and you and one of your friends realized you'd been shopping at the mall/supermarket/pet store at the very same time earlier that day? "No way! I was in there at 5! You went at 4:45?! We must have just missed each other!". Say goodbye to those interactions! Kind of sounds like a LoJack for your friends, right? In the midst of this are online interactions.