Sat.Apr 14, 2012 - Fri.Apr 20, 2012

B2B Memes

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Selling and Journalism

B2B Memes

I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.” There’s nothing particularly new or revolutionary about this sentiment, and I might

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Jeff Jarvis Strikes A Blow for Web History

B2B Memes

Nearly two years ago, I wrote that while the Web has a future, it may not have a past. Exhibit A in my argument was the lamentable state of Jeff Jarvis’s influential blog, BuzzMachine. Started in the aftermath of 9/11, its archives offer an invaluable chronicle of the development of new media in the 21st century. But as I noted, trying to dig through those archives was nearly as arduous as excavating Troy.

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