Publishers and the iPad: No Future in Control
B2B Memes
DECEMBER 8, 2010
Control. Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation ?). Or at least they love it until someone else has it. Then it’s evil. To a cynical eye like mine, this seems to be the back story to the ongoing tussle between periodical publishers and Apple over the management of magazine app subscriptions.
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