B2B Memes

DECEMBER 3, 2010

Whenever I attend a webinar, I find myself getting frustrated with the format’s limitations, occasionally to the point where I complain about it in this blog. Someone, somewhere has probably put together the perfect webinar, but I haven’t seen it. Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides.

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BtoB Webinar Metrics Trade Show Sample 116

B2B Memes

DECEMBER 1, 2010

Of all the reasons not to update your blog, post a Tweet, or take part in an online conversation, the most powerful may be the fear that you have nothing new or unique to offer. In a world where everyone’s a publisher, content is a commodity. Any information you have to share has most likely been published elsewhere, and more than once. But so what?

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Content Thought Leadership Statistics Twitter 112

B2B Memes

DECEMBER 2, 2010

In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. Often, one or two of those stories will share something special—a new way of looking at a problem, a brilliant insight, or an argument that I find compelling. When that happens, I turn to Delicious to bookmark it for future reference. So far so good. But all too often at that point, I’m stumped.

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Blogger Design B2B Leads 128