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| | B2B MEMES
AUGUST 31, 2010 Do Personal Passions Make You a Better B2B Blogger?
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines. You don’t have to look very far to find plenty of examples. Savvy B2B Marketing and nursery rhymes: “ Little Bunny Foo-Foo and the Art of Being Specific.”. But Little Bunny Foo-Foo?
| | B2B MEMES
SEPTEMBER 1, 2010 Another Nail in the RSS Coffin
The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. By drawing its content from a Twitter feed, Paper.li
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