Sat.Sep 23, 2006 - Fri.Sep 29, 2006

B2B Memes

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B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation Blog

do you use the telephone as part of your multi-modal lead generation strategy? recent btob magazine article by carol krol, "copy this: telemarketing big with xerox" shows that, although the phone may not be as buzz worthy as other

Marketing Edge

Marketing Edge

we're coming at you live (or nearly live) from the podcast and portable media expo in ontario, california. albert maruggi, your host here at the marketing edge, recaps some highlights from the early sessions at the expo

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Unica Affinium 7 Improves Response Attribution

Customer Experience Matrix

Unica ( www.unica.com ) released the latest version of their Affinium marketing suite earlier this month. One set of enhancements related to response attribution, which the new release makes both more flexible and easier to use. Since this is an area of particular interest for me, I asked Unica for a briefing. Over all, the new features are very good, but I’ll leave it to Unica’s marketing materials to describe them at length. One point that struck me during the conversation, however, came in response to a question I asked about dealing with responses that can be linked to multiple promotions.

Marketing Edge

Marketing Edge

part two of a two-part series with guests paul dunay, director of global field marketing for bearingpoint, and mike gauthier, ceo of e-tractions. they are pushing the envelope on new ways of reaching out to new media and web site users

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

In Which, Dave Has a Bright Idea

Customer Experience Matrix

A friend recently described her customer experience with a months-late furniture order. The store was sincerely apologetic, but explained that manufacturers accept an order only to find, when they go to build it weeks later, that the fabric is no longer available. The mills themselves don’t give the manufacturers current information, so there is little the manufacturer can do. The store itself is even more helpless but is left to face the customer’s wrath. believe I looked suitably sympathetic as she spoke, but in fact my inner consultant was off and running. But why stop there?

Entellium Selection Guide Asks the Wrong 100 Questions

Customer Experience Matrix

Who could resist a paper entitled “100+ Questions CRM consultants get paid to ask”? Certainly not a sometime CRM consultant like myself. As I downloaded the paper from hosted CRM vendor Entellium ( www.entellium.com ), hope and fear wrestled inside me: Would I learn something new? Are they giving away all my trade secrets? Would this be heaven or would it be hell? Whatever happened to the Eagles anyway? Didn't I see they were on tour recently? The Rolling Stones are touring again. Now there's rock band. Then the download finished. The paper seemed promising. Great – I love methodologies.

How to Start a Business Blog or Corporate Blog

Anything Goes Marketing

If you do a search for " How to start a blog " you will get a ton of results - from a 3 year old that started their first blog about losing their teeth to a 98 year old that started a blog about losing their dentures. OK, I'm exaggerating a bit but you know what I mean. This post isn't for starting just any blog. It provides authoritative tips for those that want to start a business blog (corporate blog). Tips to help start your business blog (corporate blog): Starting a Business Blog - BBB Quick Guides Starting a Corporate Blog? Chad H.

Blogger: Redirecting

Buzz Marketing for Technology

A Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14000 people in a study to measure the impact of social

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Linking Hidden Activities to Customer Value

Customer Experience Matrix

My last two posts have dealt with activities that affect customers but are invisible to them: back-office analytics and information security. How do you fit these into a Customer Experience framework? Actually there are several means of connection. The most obvious is to expose the activities to customers directly, by featuring them in advertising or building them into customer-facing activities. sales forecasting system could alert customers to sales on items they are likely to order or warn that an item in their shopping cart is about to go out of stock.

Over 40 Tips on How to Increase Your Web Traffic

Anything Goes Marketing

If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide. There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog. Chad H.

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Warning to Businesses: Blogs are a Means to Self-Promotion

Anything Goes Marketing

Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. I was visiting my family this weekend in New York and it hit me. My five year old niece proudly displayed to her whole family the new gap in her mouth where her baby tooth used to be. She had just lost her tooth and she wanted to be sure everyone was aware of this momentous occasion. Everyone in the room applauded her upon reaching this milestone in her life. As adults, we also crave attention. Blogging allows for this. Chad H.

The Web's Largest Guide to Marketing Publications

WebMarketCentral

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral. The genesis for this page was some client research on publications that target direct and catalog marketers. figured there would be one place on the Web where I could find all of the publications in this category.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.