Fri.Oct 28, 2016

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9 Lead Generation Mistakes Marketers Need to Stop Making


For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees. How to Fix It. How to Fix It.

MQL 25

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

B2B Marketing Insider

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying […]. Content Marketing

Buy 34

5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy

Content Standard

For healthcare professionals, whose day-to-day lives are spent entrenched in diagnoses, cures, technological innovation and fast-paced communication with patients, providers, and businesses alike, the idea of developing a social media marketing strategy can feel daunting—and perhaps a bit unnecessary. In my experience, delivering great service alone isn’t enough. The truth? Quest Diagnostics.

6 Career Tips to Live by for Today and Tomorrow

Modern B2B Marketing

Author: Amy Guarino The transition from graduating college to working full-time is not an easy one. Your time is no longer your own to manage. You have to get used to going to bed early and waking up early. You have to learn a lot about business and working with people of all different ages. Welcome to adulthood! Even as a seasoned professional, all of these lessons still ring true. Network.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

3 Common B2B Marketing Challenges


If you’ve had a marketing seat in a smaller organization, I feel for you. Those can be tough seats. know, because I’ve sat in a few of them myself. B2B Marketing Challenges B2B Marketing Plans B2B Marketing Strategies Strategic Marketing Consulting

If you aren’t taking a platform approach to personalization, you’re just testing segments


Traditional marketing is an optimization process. Take a fixed set of resources like budget, people, and time—and optimize for a metric (like conversation rate, time on site, etc.). One popular traditional method of optimization is segmentation, in which you carve up the population into bite-size chunks and optimize the deployment of resources toward that a high-value segment. This is in. The post If you aren’t taking a platform approach to personalization, you’re just testing segments appeared first on Opentopic. Marketing - eCommerce


SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!


Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. It doesn't.

SnapApp October Release: Make Your Own Custom Theme


October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. Earlier this year we introduced Launchpad , which has an assortment of themes you can apply to a Snapapp right at the first step of creation.  . Custom themes is an extension of this and appears right above our default themes in a section called “My Themes.”.  .  . October’s Honorable Mentions.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Influencer Marketing: The Newest Digital Growth Strategy


There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard. Not only do you need to build fans who love your brand and products online, but you also need to impact shoppers’ purchasing decisions using new and emerging digital marketing tactics. Intrusive ads that lack authenticity are irritating consumers and they’re fighting back with ad-blockers. Consumers actively seeking out content that adds value. Learn why influencer marketing is the newest digital growth strategy that shouldn’t be ignored. Why influencers?


4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo


“Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ? Yet such is the day-to-day life for many uninformed, underprepared, and unproductive Sales Development Representatives (or Lead Development Representatives or Business Development Representatives or whatever nonthreatening term your organization has decided on).

Digital Craft Weekly 43.16


This post, Digital Craft Weekly 43.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. Russell & Co by DPDK. The Hidden Worlds of the National Parks by Google. The Rainforest Foods Experience by Rainforest Foods.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. theme related to marketing data seems to be emerging that I didn’t expect, and many marketers won’t necessarily be happy to hear. Many surveys present a familiar tune: most marketers want unified customer data but few have it. So far so good.


As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability?

It's All About Revenue

What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends conversations by asking “What’s next?” As we approach the holiday season once again, I fear that not enough people are asking what’s next in an actionable way.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Improve Your B2B Marketing in 30 Minutes or Less

Great B2B Marketing

You are overwhelmed, I am overwhelmed – the whole darned world is overwhelmed. It It seems there is so much required of […]. B2B Marketing


Email Deliverability: The Path to Your Subscriber’s Inbox


What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many people rarely or never click on that folder, and some unfortunate email marketers may never wind up anywhere else. Only 79% of commercial emails make it to the recipient’s inbox. That means that one in five is doomed to wind up rejected or sent straight to the spam folder. So it’s very important to make sure that your emails make it into the inbox!


Harnessing the Power of Small Data to Bring a Personal Touch to Brand Experience

Experience Marketing Insights

Observing everyday behaviours to uncover the next big trends

5 Tips to Rewrite Content Without Sacrificing Quality

Hinge Marketing

Whether writing comes easily to you or not, it takes precious time to produce quality blog posts, articles and other pieces to feed a hungry content marketing program. If you find yourself struggling to churn out fresh content week after week, take heart. There’s a proven way to get great results by doing less work. I’m talking about repurposing and rewriting content you have already produced. This means using existing articles as a foundation for valuable, new content pieces and avoid starting from square one each time you put pen to paper. That’s a different strategy , entirely.)


A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Interactive Content Marketing Weekly Roundup: October 24-28

ion interactive

While everyone is preparing their costumes, decorations and candy, ion has been preparing ghoulish delights for you in the form of interactive content marketing. There’s nothing to be scared of—only the latest and greatest of what’s going on in our industry. So before you get all dressed up and get out the cobwebs for Halloween weekend, check out what you may have missed this week over on ion’s Medium publication. No tricks, just treats here!   Ask Audrey: Should Interactive Content be Disposable or Evergreen? Creating engaging content is a top challenge for every marketer. Check it out!