Thu.Jan 19, 2017

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Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

The new standards for strategy and social media success

grow - Practical Marketing Solutions

By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. . You’ve worked with a range of international businesses, government organizations and news organizations. It’s the company culture.

The 4 Stages of B2B Marketing Performance Management Maturity


Systematic improvements are the best way for a marketing organization to make consistent gains in performance. To have an impact over the long-run, changes should be made at the fundamental level to how the budget gets allocated, how content is created, how performance is measured, etc. That’s why marketing performance management (MPM) has increased as a focus for so many B2B marketing departments.

The 26 Best All-in-One SEO Tool Suites


SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Best all-in-one SEO tool suites. Google Review Count:  330.

SEO 33

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

4 Exercises That Boost Creative Confidence


If you work in a creative profession, you've likely battled with self-doubt at one point or another. Perfectionism is the bane of any creative professional's existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated. And that's a big problem if being creative is how you make a living. If you're a painter, try poetry.

The Introductory Guide to Search Engine Optimization in 2017 [Free Download]


Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone. The Introductory Guide to Search Engine Optimization in 2017. SEO Daily Promo

15 of the Coolest Agency Offices We’ve Ever Seen


If you’re spending over 40 hours a week in a single location, shouldn’t you at least be comfortable? Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. In fact, a 2003 study from the California Energy Commission found that just giving employees access to. The post 15 of the Coolest Agency Offices We’ve Ever Seen appeared first on Opentopic. Brands & Marketers

It’s Time You Knew What Your Brand and Usain Bolt Have in Common


Usain Bolt once again dominated his track and field events at the Summer Olympics, putting the perfect finish on his last Olympics in Rio with three gold medals. For eight years, Bolt has been the standard of athleticism, triumph and competition. As the “fastest man in the world,” it seems as if Usain isn’t racing anyone but himself. But he didn’t get there by taking sprints around the block.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Your Role on the Customer Journey


Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct. And, for many years of my life, I lived in a place where the sun barely shone, so I couldn’t look to the sky to alight my path. But that’s another story.). Back to instinct. It can be a helpful tool. Some swear by it. What does your gut say? What are you feeling? But if we are talking directions, I’m hopeless. That’s where maps come in.

How To Maximize Your ABM Investment With Better Data

It's All About Revenue

What has account-based marketing done for me lately? B2B marketers aren’t asking this question too often, partially because many are new to adopting ABM and are waiting patiently for the results to appear. But this may change in 2017 as marketers face additional pressure to justify their initiatives in terms of pipeline, ROI, and ultimately revenue. This was down from 34% in 2015.

How to Define Content Marketing Objectives in 3 Simple Steps

KoMarketing Associates

If you build it, they will come. It’s not just that familiar mantra from one of the greatest movies of all time.  It’s also the mentality of many content marketers – in other words, if you put together a rockstar blog post, your audience will flock to your website to read it. Unfortunately, things aren’t quite as easy in the real world as they are in Hollywood. Content marketing is about much more than creating content, although that’s certainly part of it.  As noted in Content Marketing Institute, successful marketers: Document their content marketing strategy.

OhioHealth Paid Search Webinar: the Top 6 Takeaways


Even if you missed our December 8th, 2016 healthcare webinar with OhioHealth and Google , you probably already know that healthcare paid search is complicated. What you might not know if you missed the webinar, though, is that it is worth it. Last week, I recapped the webinar , including the basic topics covered and experts featured. Staying ahead of the mobile curve is essential.

Build beautiful emails: VerticalResponse’s new editor makes it easy

Vertical Response

Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. Template gallery. The template gallery is where you find pre-made designs for your emails. Editing the color of your template. Image and graphics library.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Why Marketers Struggle to Hire the Best Freelance Writers


“Get us a nurse or a doctor… who can also write.” ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. Regardless of the industry, be it finance, insurance, technology, etc., many of our clients came in with a desire for that perfect hybrid of writer-professional. Not cardiologists.

5 Efficient Content Marketing Ideas for SMBs

B2B Marketing Insider

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level. Because SMBs often lack the creative talent and personnel to […].


Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?


YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. Through an initiative called YouTube Labs, Google recently linked. The post Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? appeared first on Opentopic. Brands & Marketers

How Many Touchpoints Are in a Typical Campaign?


Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. When they click on an interactive element in a video, that’s a touchpoint. Touchpoints are chances to engage your customer. Landing page.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Mobile marketing must-haves in 2017


It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. The dethroning of the desktop computer is leaving marketers in a scramble, trying to find better ways to maximize their mobile capabilities. Moving away from written content.

What ROI Will Never Tell You

Type A Communications

January 19, 2017 by Carla Johnson “If you can’t measure it, don’t do it.” We’ve heard this plea hundreds of times, but marketers have to quit blindly following this mandate. read more. Marketing Big Ass Fans Carey Smith Carla Johnson Gary Vaynerchuk Simon Sinek Type A Communications

5 Essential Components of a Visible Expert Toolkit

Hinge Marketing

We talk to a lot of subject matter experts who want to know how to build their personal brand and increase their visibility within the marketplace. This video blog covers what we at Hinge would consider to be the five essential components that belong in any Visible Expert toolkit. The post 5 Essential Components of a Visible Expert Toolkit appeared first on Hinge Marketing.

Death of the Hard Sell: Stop Closing and Start Empowering

Great B2B Marketing

The sales “closer” has an almost mythical reputation in the annals of business. Movies like Tin Men, Boiler Room, Door […]. B2B Sales Selling


8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]


This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Justin also chats with the hosts about his thoughts on B2B advertising and why ABM is making outbound cool again. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Episode Breakdown: Sales Automation vs. Marketing Automation Dysfunction.


How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

It’s been nearly three years. Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform. And then, a little over a year later, your plan came to fruition. So what went wrong?