B2B Memes

JUNE 26, 2012

Jonah Lehrer. For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications. I know almost nothing about Lehrer other than what I’ve read in the many stories about his so-called “self-plagiarism,” and have no position on his work to defend.

Ethics 112

Ethics Transparency Ideal Customer Profiles Custom Publishing 112

B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue.

Curation 125

Curation Aggregators Act-On Guidelines 125

B2B Memes

JUNE 7, 2012

Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. My point yesterday was that long-form writing, such as a book, often engages readers effectively. But when it comes to words and sentences, length can be a reader’s enemy. I hadn’t planned on this follow-up today. What spurred me on was a column by Meghan Daum in this morning’s Los Angeles Times.

Lead Scoring 119

Lead Scoring Lead Ranking Studies Press 119

B2B Memes

JUNE 6, 2012

One of the truisms of new media is that if you want your content to have an impact, you should keep it short. It’s a handy rule of thumb, but not an iron-clad rule. Tl;dr doesn’t always apply. Sometimes, in fact, longer is better. For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?

Twitter 112

Twitter Rules Social Media Purchase 112