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| Page 1 of 1 | Previous | Next | B2B MEMES DECEMBER 8, 2011  Adam Tinworth: Journalism in a Period of Continuous Change Adam Tinworth. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction. But it is. Yes and no. | B2B MEMES DECEMBER 15, 2011  Jesse Noyes: Brand Journalist or Brand Reporter? Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. If a journalist becomes a brand journalist, that person is no longer a journalist.”. | | | | | |
| B2B MEMES DECEMBER 12, 2011  Lytro Photography and the Advance of Data Journalism The Lytro camera. Until this weekend, when I came across Rob Walker’s brief article about it in the December Atlantic , I had figured the new Lytro camera was more cool gimmick than serious game changer. You’ve probably heard about the technology already. Confused? See Lytro’s examples.). This effect is made possible by capturing far more data than a typical camera. | B2B MEMES DECEMBER 6, 2011  Paul Conley: Has the Content Marketing Dream Become a Nightmare? Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He ” He was among the first in the trade press to recognize the significance of social media. They panic when someone complains. | B2B MEMES DECEMBER 1, 2011 How Can I Make You Pay for This Post? In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.” The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. It’s troublesome enough that media should be so concerned with how to make people pay. But the phrase implies something worse: that if people aren’t paying for content, they must be stealing it. | B2B MEMES DECEMBER 5, 2011  Doubling Down on Print, for Better or Worse A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. As a book collector, I’m pleased that books will be more beautiful. As a lover of bookstores, I’m happy for anything that might help preserve them. | | | | | | | |
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B2B MEMES | WEDNESDAY, DECEMBER 7, 2011 There Are Two Sides to Every Editorial Wall
In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs. And not only that—their refusal to sully their hands in the business side is contributing to the decline of the entire industry: “For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations. Those attitudes have helped push the news industry into its current dire state.” MORE >> -
B2B MEMES | SATURDAY, DECEMBER 3, 2011  What Next? Chop Wood and Carry Water
Yup, just like me. After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. just wasn’t sure what they were. The feeling reminds me of one of my favorite movie moments, from the end of The Candidate. Having won election to the U. Senate, against all odds and only by contravening his most deeply held principles, Robert Redford looks at his campaign advisor in bewilderment and asks, “What do we do now?” But then I realized that I sort of already do that.). What do I do after?” MORE >>
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