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NOVEMBER 8, 2011 The Future of Content Is Not Destination but Identity
MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge. Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. But But if it succeeds, will it be due to great design, or inherently great stories?
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NOVEMBER 19, 2011 Fear and Social Media Don’t Mix
MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there? Or should it stay strictly hands off, neither aiding nor impeding social media activities?
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NOVEMBER 10, 2011 Social Media and the Clash of Brands
MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control.
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NOVEMBER 4, 2011 Attribution and Linking Are Essential to Transparency
MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. good example is from Buttry’s post on Monday, in which he offers advice on attribution. It’s an age-old issue for trade journalists that has only intensified in the online era. The first is the thorny issue of press releases. They should do better. Journalists as Buzzword Killers.
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NOVEMBER 24, 2011 Collaboration vs. Control: Six New-Media Principles, No. 2
In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one. But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging. Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. Want to Twitter Better?
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NOVEMBER 11, 2011 Ethics Must Come from the Heart As Well As the Head
MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.
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B2B MEMES 30 Lessons from 30 Blog Posts in 30 Days
| WEDNESDAY, NOVEMBER 30, 2011
Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today. My less-than-helpful blogging companion. In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. But aside from hitting an arbitrary target, have I really achieved anything? think so. MORE >>
B2B MEMES “Content Is Power”: Q & A with Mark W. Schaefer
| TUESDAY, NOVEMBER 29, 2011
Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. For me, a journalist, this came as a jolt. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Though I liked and respected most of them, the alliance was always uneasy. Our goals were fundamentally different. MORE >>
B2B MEMES 3 Traits of Editorial Success
| MONDAY, NOVEMBER 7, 2011
MUD day 7: Editors should be pleased by Malcolm Gladwell’s review in the latest New Yorker of Walter Isaccson’s Steve Jobs biography. In it, Gladwell argues that Jobs’s peculiar genius was not so much creative in nature as editorial. His sensibility, Gladwell writes, “was editorial, not inventive. His gift lay in taking what was in front of him. and ruthlessly refining it.” ” As I thought about the characteristics of Jobs’s genius after reading Gladwell’s review, I realized that in fact some of them are shared by successful editors. MORE >>
B2B MEMES One Way the Web Will Change the Book
| SUNDAY, NOVEMBER 6, 2011
MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. That’s a strategic exaggeration, of course. No form of media is ever killed off by another. Rather, each new form of media transforms those that came before it, sometimes subtly, sometimes dramatically. Consider for instance how painting was changed—even liberated—by photography, turning, in response, to new modes of expression like impressionism and cubism. In a similar way, I think, books will be liberated by digital media. Our very idea of what constitutes a book will be redefined. MORE >>
B2B MEMES Dialogue vs. Monologue: Six New-Media Principles, No. 1
| WEDNESDAY, NOVEMBER 23, 2011
As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. We ignore it at our peril. MORE >>
- Shakespeare Was an Aggregating Social-Media Pirate B2B MEMES | MONDAY, NOVEMBER 21, 2011
- My Love for Magazines Lies Bleeding B2B MEMES | THURSDAY, NOVEMBER 17, 2011
- Want to Twitter Better? Diversify Your Pronouns B2B MEMES | TUESDAY, NOVEMBER 15, 2011
- A Word Every Publisher Should Know B2B MEMES | MONDAY, NOVEMBER 14, 2011
- Process vs. Product: Six New-Media Principles, No. 6 B2B MEMES | MONDAY, NOVEMBER 28, 2011
- Three Ways to Make Media More Personal B2B MEMES | SUNDAY, NOVEMBER 20, 2011
- Open vs. Closed: Six New-Media Principles, No. 4 B2B MEMES | SATURDAY, NOVEMBER 26, 2011
- Personal vs. Corporate: Six New-Media Principles, No. 3 B2B MEMES | FRIDAY, NOVEMBER 25, 2011
- Six New-Media Principles: Introduction B2B MEMES | TUESDAY, NOVEMBER 22, 2011
- The Best Formats Are Invisible B2B MEMES | FRIDAY, NOVEMBER 18, 2011
- Wikipedia Is No Authority–By Design B2B MEMES | SUNDAY, NOVEMBER 13, 2011
- Embrace Your Errors B2B MEMES | SATURDAY, NOVEMBER 5, 2011
- NaNoWriMo, Social Media, and Measurability B2B MEMES | WEDNESDAY, NOVEMBER 2, 2011
- Transparent vs. Opaque: Six New-Media Principles, No. 5 B2B MEMES | SUNDAY, NOVEMBER 27, 2011
- More on Destination, Identity, and the Future of Content B2B MEMES | WEDNESDAY, NOVEMBER 16, 2011
- Defeating the Blank Page: S. J. Perelman on the Chandler Method B2B MEMES | SATURDAY, NOVEMBER 12, 2011
- Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future B2B MEMES | THURSDAY, NOVEMBER 3, 2011
- Three Ways to Turbocharge Your New-Media Career B2B MEMES | WEDNESDAY, NOVEMBER 9, 2011
- A Month of “Um” Days B2B MEMES | TUESDAY, NOVEMBER 1, 2011
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