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| Page 1 of 1 | Previous | Next | B2B MEMES OCTOBER 19, 2011  Swabbing the Decks of the Titanic: Why You Should Learn Programming Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. | B2B MEMES OCTOBER 21, 2011 Is the Distinction Between Consumer and B2B Media Still Meaningful? Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough. Now it seems merely quaint. | | | | | |
| B2B MEMES OCTOBER 6, 2011  Worried That Journalist Robots Will Replace You? Say “I” They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue. Although the natural reaction of writers and editors might be fear, I think that’s the wrong reaction. As James W. Without the I , there’s no you. | B2B MEMES OCTOBER 28, 2011  Breaking News: People Who Like Print, Like Print There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. m sure it’s true. m also sure it’s not very meaningful. Just because you like something doesn’t mean it’s not dead. have nothing but admiration for the company and its staff. Yes, many people still love print. | B2B MEMES OCTOBER 8, 2011  Connecting the Dots from Steve Jobs to Me “You can’t connect the dots looking forward; you can only connect them looking backwards.” Steve Jobs, Stanford Commencement Speech , 2005. Steve Jobs and I were classmates at Reed College —we both matriculated in September 1972. If you were to poll Reedies from that era, how many could honestly say they remember Steve? Probably just a few. So did I. Was it the same one? can only speculate. | |
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