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| Page 1 of 1 | Previous | Next | B2B MEMES SEPTEMBER 19, 2011 E-Books: The Next Front for Journalists in Transition Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. He gave two answers. Probably not. | B2B MEMES SEPTEMBER 15, 2011  Facebook Subscriptions: Overdrive for Journalists? Though I understand its appeal, I’ve never found Facebook compelling. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Related posts: Be Yourself. | | | | | |
| B2B MEMES SEPTEMBER 30, 2011 Editorial Quality Vs. Revenue: A False Dichotomy On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Though the editor had done thorough reader research in proposing editorial topics for an upcoming magazine project, the sales staff would have none of it: The topics I suggested would provide the basis for good editorial quality; however, our sales team deemed them too difficult to sell sponsorships. But that’s not fair. | B2B MEMES SEPTEMBER 29, 2011 Can You Have Entrepreneurial Journalism without Entrepreneurs? In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. don’t. It’s what entrepreneurial journalism requires. But what I do object to is this—AOL expects its editors to be entrepreneurial without actually being entrepreneurs. | B2B MEMES SEPTEMBER 8, 2011 Social Media and the Blurring of Professional Roles In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Well, duh–all his fans are painfully aware of that. If you’re not familiar with Conley, I recommend a thorough study of his archives. Admittedly, that can be depressing for someone like me—Dammit, Conley, why have you always already said what I want to write about, and better than I ever could? But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). The functions are still distinct, but the walls separating them are crumbling. Who cares? | B2B MEMES SEPTEMBER 6, 2011 Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?) Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. It’s the right direction for J schools to take. But does it go far enough? Though I love magazines, I’m not sure any journalism school should have a magazine program. For that matter, I’m not even sure any university should have a journalism school. Though I’ve hired many journalism majors over the years, I’ve probably hired just as many from other disciplines. | | | | | | | |
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B2B MEMES | WEDNESDAY, SEPTEMBER 28, 2011  Should You Publish? A Tale of Two Melvilles
Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. It used to be that the threshold to publication was as high as the transom. The only way most people could hope to cross it and break into print was through an unlikely toss over a publisher’s front door. The Web, of course, has flung the door wide open, and there are few barriers to publishing left standing. One significant one, however, remains: The fear—or conviction—that your work isn’t good enough to deserve publication. But here’s the problem. You may think you know. MORE >> -
B2B MEMES | THURSDAY, SEPTEMBER 1, 2011  Like It or Not, Mobile Connectivity Is the New Imperative
I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native. can function reasonably well when not tweeting or blogging for several weeks. Second, though, I discovered how much of my daily life is nonetheless built around social media. MORE >>
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