B2B Memes

DECEMBER 16, 2010

If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. Well-known influencers like David Meerman Scott , Valeria Maltoni , and Joe Pulizzi have all made the case that journalistic skills like telling stories, doing research, and understanding audiences are critical to effective content creation.

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B2B Memes

DECEMBER 8, 2010

Control. Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation&# ?). Or at least they love it until someone else has it. Then it’s evil. To a cynical eye like mine, this seems to be the back story to the ongoing tussle between periodical publishers and Apple over the management of magazine app subscriptions.

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B2B Memes

DECEMBER 3, 2010

Whenever I attend a webinar, I find myself getting frustrated with the format’s limitations, occasionally to the point where I complain about it in this blog. Someone, somewhere has probably put together the perfect webinar, but I haven’t seen it. Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides.

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B2B Memes

DECEMBER 1, 2010

Of all the reasons not to update your blog, post a Tweet, or take part in an online conversation, the most powerful may be the fear that you have nothing new or unique to offer. In a world where everyone’s a publisher, content is a commodity. Any information you have to share has most likely been published elsewhere, and more than once. But so what?

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Content Thought Leadership Statistics Twitter 112

B2B Memes

DECEMBER 2, 2010

In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. Often, one or two of those stories will share something special—a new way of looking at a problem, a brilliant insight, or an argument that I find compelling. When that happens, I turn to Delicious to bookmark it for future reference. So far so good. But all too often at that point, I’m stumped.

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B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things D

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