December, 2008

B2B Memes

Trending Sources

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application: Sent mini survey question and got answers quickly. Offer actionable advice.

Share your marketing 'wisdom' with Sherpa readers worldwide

B2B Lead Generation Blog

I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. Marketing Wisdom from the Field Report” will be published in January and distributed free to all MarketingSherpa readers. Here are a few suggestions for ‘wisdom’ stories: -Test campaign that worked better (or worse) than anticipated. Deadline for quotes for the ‘wisdom report’ is December 31. Here’s the link: [link

The Myth of Multitasking

E-Quip

Now here's a novel resolution for 2009--do less! Sound preposterous? Generally we charge into the new year with visions of achieving more than we did last year. Getting better results usually translates into doing more. In a weak economy, just holding your own may require working harder than last year. Let me throw a little cold water on those plans. The problem is, that's largely a myth. Simplify.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. The best lists we've seen for the money are from Jigsaw hands down.

SEM 2

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Employee turnover and client retention is a huge issue in our industry and Linda and I wanted to combat those issues head on. Responsibility and quality was key to this decision, and it all stemmed from our practices of green living. Green is in.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Employee turnover and client retention is a huge issue in our industry and Linda and I wanted to combat those issues head on. Responsibility and quality was key to this decision, and it all stemmed from our practices of green living. Green is in.

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers. Ok, so the brandy wasn't organic and was shipped from somewhere far away, but you can't green everything. Seriously, this is NOT the fruit cake you know with the artificial colored fruit bits in it.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing - It’s Not Who You Know It’s Who Knows You

Marketing Edge

Time 16:43. About 15 years ago at Atlanta’s Fulton County Stadium, I saw a guy wearing a T-shirt with the following slogan – It’s Not Who You Know, It’s Who Knows You – Right there and then I thought “That’s it, that’s marketing.”. All the other words on this blog help address that single slogan. He has more than 6000 contacts on LinkedIn, and they all know him. Giving to the community. 2.

Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

Let the 2009 Trend Lists Grow

PR Meets Marketing

  One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature! So what do I think will be top trends for 2009? Here are my top three:  .

PR 2

Who is doing Major Corporate Events?

Buzz Marketing for Technology

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business was off dramatically in that area. also blogged about my thoughts on virtual events.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. Personal branding does impact business branding. business is personal.

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers. Ok, so the brandy wasn't organic and was shipped from somewhere far away, but you can't green everything. Seriously, this is NOT the fruit cake you know with the artificial colored fruit bits in it.

6 Ways to Get Sales to Adopt CRM Systems

Digital Body Language

As refined as today's CRM systems are, they suffer from an age-old problem; sales rep adoption. They have come a long way in terms of usability, configurability, and universal access, but the problem still remains. The good news is that we as marketers can help to tackle that problem, and in doing so, gain a lot of goodwill with the folks over in sales management. How can you do that?

Decorative Cakes and Social Media Policy

Digital Body Language

I just happened upon a friend of mine's blog. She does incredibly ornate, customized cakes for special occasions. Fun stuff like Mini Coopers, McDonald's Happy Meals, cowboy hats, etc. And I know for a fact that she does not have dedicated web team creating content. So why is it that getting into social media is so difficult for many companies. Minimal rules, just guardrails. link].

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. decided to do a quick scan on Linkedin instead and found a great topic on email marketing. How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame?

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan.". Their work history.

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Groundwork Lawrence's Glow Gala - Hall of Fame Cause

Smashmouth Marketing

Tonight, Dec 11: From the folks that bring green to urban areas.Please join us at Chester's (60 Island St, Lawrence, MA) to celebrate another successful year of Groundwork Lawrence projects, partnerships, and programs with an evening of delectable food from Two Chefs are Better Than One , a silent eco-art auction, cash bar, and live music by Los Sugar Kings! Tickets are $45 each.

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How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. He will also be releasing a new book called Me 2.0: He is the author of “Me 2.0: Finance

Can Your Personal Brand Be Too Popular?

Marketing Edge

This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past. Ouch, that's a tough one.&#.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. Personal branding does impact business branding. business is personal.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. Marketing is moving from a pure brand image play to something much more interesting. This is becoming an art in itself.

No Impact Man - The Sundance Movie

Smashmouth Marketing

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival. fell in love with No Impact Man when I first started reading Colin Beavan's original posts in 2007. You will also fall in love with them.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider. Where does this put social media in healthcare?

Lead Scoring; Points, Ranks, and Sales Handoff

Digital Body Language

Everyone uses the term "lead scoring" in demand generation. It's definitely a foundational concept for the industry, but under the covers, there are (or should be) two things happening, only one of which is scoring. The goal, of course, is to look at your prospects, and understand whether they are the right person (explicit scoring) and/or are showing the right level of interest (implicit scoring).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : re-message to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition. Not adapting will mean failure. Craig: Green, of course

Nurture Marketing vs Pachinko

Digital Body Language

I had a great chat with a client the other week, and he had a very simple model for nurture marketing. It's a topic that a lot of people seem to over-think, when it comes to managing the who-has-received-what-message, and how-do-I-add-more-content issues that come up as soon as you want to make sure that everyone is nurtured BUT people aren't hit with similar messaging multiple times.

Dimensions of Lead Scoring

Digital Body Language

I get asked very frequently how marketers should think about lead scoring. how do you come up with a rule that scores leads based on "explicit" things like title, industry, and company size, while at the same time counting "implicit" things like what they've done on your website. The way I see it, you don't. The two don't really mix. It measures ability to purchase.

How to develop Thought Leaders

Buzz Marketing for Technology

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. He also played a key role in promoting three best-selling books. He has a B.A.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.