Fri.Apr 20, 2012

B2B Memes

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Selling and Journalism

B2B Memes

I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.” There’s nothing particularly new or revolutionary about this sentiment, and I might