Sat.Dec 31, 2011

B2B Memes

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program


Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead.

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses. 

Did this blog make a difference?

grow - Practical Marketing Solutions

At this time each year I reflect on what has happened on {grow}.  After 274 posts, did this blog and its community make a difference? Did it move ahead? Here are some the aspects of {grow} that I hope had the biggest impact this year. You can be the judge if it made a difference in your life, your outlook, and your business. Innovations. Darkness on the Edge of Town. Breakthrough content.

Top Internet strategy, marketing and technology links for the week of December 31, 2011


Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Tools, Twitter and a Ton of Opportunity (SEOMoz). Why Profit Should Be Your Most Important Goal (Duct Tape Marketing). 12 Google+ Marketing Tips From the Pros (Social Media Examiner). Who Owns Your Followers? News & Note

Lead Generation Checklist