Sat.Dec 31, 2011

B2B Memes

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program


Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead.

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses. 

Did this blog make a difference?

grow - Practical Marketing Solutions

At this time each year I reflect on what has happened on {grow}.  After 274 posts, did this blog and its community make a difference? Did it move ahead? Here are some the aspects of {grow} that I hope had the biggest impact this year. You can be the judge if it made a difference in your life, your outlook, and your business. Innovations. Darkness on the Edge of Town. Breakthrough content.

Top Internet strategy, marketing and technology links for the week of December 31, 2011


Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Tools, Twitter and a Ton of Opportunity (SEOMoz). Why Profit Should Be Your Most Important Goal (Duct Tape Marketing). 12 Google+ Marketing Tips From the Pros (Social Media Examiner). Who Owns Your Followers? News & Note

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Top 9 OSG posts on social media marketing and content production for 2011

Ad Your Comment Here

Well, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. Bernie Fine, Communications, and PR Crisis Management (December) – Some of my thoughts on communication in the wake of dealing with a sex scandal at SU. Infographic of the Week: A Visual Guide to SEO (October). Social media, journalism, personal branding and value.