Want to Twitter Better? Diversify Your Pronouns
B2B Memes
NOVEMBER 15, 2011
One of my favorite Joe Pulizzi sayings is “ it’s not about you.” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. Journalists generally don’t see this as their own problem. After all, their role is to point towards other people.
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