Fri.Oct 28, 2011

B2B Memes

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Breaking News: People Who Like Print, Like Print

B2B Memes

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I’m sure it’s true. I’m also sure it’s not very meaningful. Just because you like something doesn’t mean it’s not dead. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so.

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