Thu.Jun 16, 2011

B2B Memes

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Do your readers want the truth?

B2B Memes

In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says. Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.

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