B2B Memes

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Time to Surf the Wave of the Personal Brand

B2B Memes

'Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril.

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Hear a Buzzword? Demand a Definition

B2B Memes

'Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them. Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content market

Demand 100
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Back from the Dead: The Challenge of Digital First

B2B Memes

'“‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. —T.S. Eliot. If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.

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Content Marketing & Journalism: Theory vs. Practice

B2B Memes

Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. It only adds to my motivation that he mentions my year-old interview with him here on B2B Memes. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists.

Practices 100
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What B2B Publishers Can Learn About Content from Circa

B2B Memes

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. Its content is atomized, aggregated, and personalized. Though Lacy thinks Circa ’s founders have overstated their case for these innovations, she says they have identified issues critical to the future of news media.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

It’s undoubtedly true that the digital revolution has made us more sociable as people. But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading.